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Meta Names Denise Moreno CMO as Alex Schultz Becomes First Chief Data Officer

Moreno will join Schultz on CEO Mark Zuckerberg's leadership team.

C’est Fini: The Best Moments from ADWEEK House at Cannes

From marquee panels to late-night conversations on the terrace, here's everything that made ADWEEK House the place to be on the Croisette.

What are semantic keywords? Here's how to find & use them

Every content marketer seems to be asking the same question: Do semantic keywords still matter in SEO in 2026, especially now that AI engines influence traffic and buying decisions? Google processes more than 5 trillion searches annually. But content marketers should pay closer attention to how Google interprets those queries. Its algorithm no longer evaluates pages by scanning for exact-match keyword strings. Like AI answer engines such as ChatGPT, Perplexity, and Gemini, it evaluates meaning.

Chris Paul: Brands Miss Out When They Just Hand Athletes a Script

The NBA legend and entrepreneur has some advice for marketers.

Binging With Babish Expands Into Meal Kits, Podcasting, and Hospitality

Andrew Rea is the latest YouTube creator to convert his audience into a diversified consumer business.

Nike Has a Plan to ‘Keep the Spark Alive’ After the World Cup

The World Cup has given Nike a boost, but brand leaders are already eyeing what comes next.

How to Choose Luxury Furniture Small Spaces Actually Need

Luxury furniture small spaces require is a different conversation than furnishing a sprawling great room — and treating it the same way is where most small-space furnishing projects go wrong. The instinct is often to scale down quality to match the scale of a space, as if a smaller room means a smaller budget or simpler pieces. That’s backwards. Smaller rooms actually demand more precision in furniture selection, not less, because every piece carries more visual weight relative to the spac

Spotify Lures Fans to Reserved With a Promise: No More Extreme Lengths Necessary

Spotify animated the greath lengths that fans go to see their favorite artists.

YouTube celebrates America’s 250th

<p>Features include interactive games such as a coloring book of U.S. parks and a collection of specialized content to celebrate the nation&rsquo;s anniversary.</p>

YouTube celebrates America 250

<p>Features include interactive games such as a coloring book of U.S. parks and a collection of specialized content to celebrate the nation&rsquo;s anniversary.</p>

TikTok launches Agentic Hub

<p>The new feature offers a central location for third-party artificial intelligence ad tools, and is directly integrated with the platform&rsquo;s Model Context Protocol server.</p>

YouTube partners with science content creator Mark Rober

<p>The platform is launching a series of educational videos designed around the former NASA engineer&rsquo;s hands-on experiments via its Class Crunchlabs program.</p>

MLB Hopes to Walk Off With More Fans Using Content Creators

The ADWEEK House discussion looks at how baseball is evolving for a new generation of fans.

EXCLUSIVE: Omnicom to Win Adidas’ $512M Global Media Account

Omnicom Media Group is set to secure Adidas’ $512 million global media account. 

Meta adds custom Instagram Stories features for glasses

<p>The company&rsquo;s artificial intelligence-powered glasses will be able to capture and post multi-camera and motion capture formats.</p>

Consumers trust AI for discovery but not for finding deals

<p>Similarweb found that artificial intelligence-enabled chatbots are being used in the early stages of shopping journeys, but traditional search tools are preferred later on.</p>

Threads adds live chat co-hosts

<p>The app also announced new ways to share live chat discussions as it looks for ways to improve community engagement.</p>

Beyond the Stage: How the BET Awards Became a Blueprint for Cultural Brand Building

Louis Carr on how cultural influence and intentional mentorship are redefining the future of growth and leadership.

Kimberly-Clark&#8217;s Patricia Corsi Set to Exit Following Kenvue Acquisition

Carlos De Jesus will become Kimberly-Clark's chief growth officer once the deal closes, as expected later this year.

The $1 Trillion Question: Why Are Brands Still Underinvesting in Women&#8217;s Sports?

One of the biggest opportunities in marketing remains largely untapped.