Every 2026 World Cup Ad Ranked
See every FIFA World Cup ad ranked by effectiveness according to EDO’s TV Outcomes Score.
Social Media News
Women’s Sports Are Rewriting the Fandom Playbook
This post was created in partnership with Scripps Sports Where does fandom begin now? Rarely at tipoff. During an ADWEEK House Sports Summit fireside chat co-hosted with Scripps Sports, Sherry […]
Week of July 6 Cable News Ratings: MS NOW Grows in Demo and Viewers
MS NOW was also the first to break the news of Lindsey Graham’s death.
5 Lessons From the World Cup’s Best Marketing Plays—and Those That Missed the Mark
What separated the breakthroughs from those that just blended in.
Social Marketing That Moves at the Speed of Sports
This post was created in partnership with Viral Nation Dynamic action and big plays are what make live sports so compelling to audiences, but traditional brand partnerships that take time […]
The Key to Building More Durable Brand Relationships
This post was created in partnership with Strava Professional sports offer brands compelling moments to reach audiences, but these are often one-off opportunities, like a championship game or an all-star […]
How Snacking Brands Turn Sports Into Spending
This post was created in partnership with Ibotta Live sports draw some of the largest audiences on the planet, and every watch party is a chance for snack brands to […]
How Sports and the Big Screen Deliver Unique Advertising Opportunities
This post was created in partnership with Screenvision Media Sports and cinema drive emotional experiences among communities of passionate viewers. During an ADWEEK House Sports Summit panel co-hosted with Screenvision […]
Tracksuit Acquires AI Brand-Monitoring Startup Hall
The deal adds AI-monitoring capability to Tracksuit’s existing business of surveying consumer sentiment for brands including Unilever and Pfizer.
Marketing Vanguard at Cannes: Stop Forcing Marketing Into False Binaries ft. Jill Kramer of Mastercard
The gray area is where real marketing happens.
The top content formats & types that earn AI search citations
There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts reshaping search are forcing marketers to rethink ranking and, just as crucially, learn how to write for AI search rather than just for a list of blue links. The urgency is already showing up in the numbers: according to HubSpot’s 2026 State of AEO Report, 58% of marketers say their businesses are optimizing content for answer engines. Answer engine o
HubSpot AEO vs SE Ranking: Features, pricing, and fit
You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting whatever answers they get. If your brand isn’t named in those answers, well, you may not even be a consideration. That’s why understanding Answer Engine Optimization (AEO) and rank tracking solutions like HubSpot AEO vs SE Ranking are worth your time. HubSpot AEO and SE Ranking are both high-quality tools, but they solve different problems for different
Ask HN: What Is Best for Marketing YouTube or Other Social Media
Hi HN, I am SAAS Founder, I am not a marketer and as solo founder i don't have time for social media either, I want to know which Channel has best ROI in terms of conversion if i have to pick one instead of all at once.<p>Looking to your opinions and suggestions
I was tired of random feeds so I created my personal algorithm
Hey everyone,I don’t use social media much. I spend around 30 minutes a day on X and sometimes Reddit. I stopped using Instagram a few months ago because my feed had become repetitive, distracting, and full of content I never intentionally asked for. And I usually have a purpose of scrolling, but this is getting harder day by day because of so much brainrot content. Whereas my partner is very found of scrolling, and I have noticed heat in our relationship when she take relationship advice from i
The Internet is completely unusuable when petty content is promoted
Not a day goes by without someone opening a social media website and seeing an unending sludge of petty content.Social Media would sooner show someone a video about how The War of the Bucket was necessary (https://en.wikipedia.org/wiki/War_of_the_Bucket) than say the history of the fine arts.This is because petty content gets users to stay on sites longer despite the users feeling as though something is wrong but they can't identify it, so they keep using the sites.For e
How TikTok Shop is changing innovation for food and beverage brands
<figure><div><img src="https://imgproxy.divecdn.com/ZorP87vgYG1dPIDiH8jwNRbvM6Er0ZA4kzQG3N5bhJQ/g:nowe:0:32/c:2500:1412/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMTY4NzczNTI3LmpwZw==.webp"/></div></figure><p>Big companies, including PepsiCo and Mars, are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.</p>
YouTube offers tips on working with Shorts videos
<p>The platform’s Culture and Entertainment Editor Julia Lee Harter outlined best practices for using interactive features and building community engagement.</p>
TikTok report explores creative AI optimization for brands
<p>Relevance is more important than how much output a company creates, according to a recent study done in partnership with Warc.</p>
8 People Who Spoke Against Tanmay Bhat's Snapchat On Lata Mangeshkar And Sachin Tendulkar
Irony just faceswapped with itself.
Plan A Lazy Day And We'll Reveal Your TikTok Aesthetic
Relax!