Campbell’s Risa Cretella on Reinventing Iconic Brands and Winning in Commoditized Categories
Plus, empowering teams to act with conviction, even without perfect data.
Social Media News
5 Things CEO-Ready CMOs Know That Others Don’t
This is the first in a three-part series on what separates CMOs who advance from those who stall. Next week: the ROI question marketers keep fumbling, and what they must […]
Inside WBD’s New Pitch to Advertisers Amid Paramount Shakeup
WBD's ad leaders outline priorities for upfront as they steward the business through the Paramount merger.
Product SEO: 8 Strategies That Drive Demand for B2B & SaaS
Product SEO is one of the highest-leveraged — and most overlooked — strategies in B2B and SaaS marketing. While most teams pour resources into top-of-funnel content, the pages that actually drive pipeline decisions, such as feature pages, comparison pages, and pricing pages, often go unoptimized and underperform. Fortunately, fixing that gap doesn’t require rebuilding your entire site. With the right architecture, keyword strategy, and structured content, your product pages can rank for the exa
Claude Code for Everyone: How to Get Started
Want to build your own custom AI tools and automations, but don’t have coding or developer experience? Curious how Claude Code can help? In this article, you'll discover how to set up Claude Code from scratch and build your first automation today. Why Use Claude Code? The biggest misconception about AI coding tools is that […]The post Claude Code for Everyone: How to Get Started appeared first on Social Media Examiner.
Maintaining Brand Safety and Integrity in the AI Slop Era
This post was created in partnership with Silverpush Algorithms are flooding feeds with AI slop. What’s a brand that’s spending money and time to capture attention to do? During an […]
Using Agentic AI to Connect Across the Funnel
This post was created in partnership with Mutinex Key takeaways AI has moved from abstract promise to daily marketing work, but brands are still sorting out where it creates business […]
The Trust Equation Health Marketers Must Solve
This post was created in partnership with Doceree Key Takeaways From the success of GLP-1 marketing to the viral campaign encouraging men to get a prostate screening, health marketing done […]
Canva Triples Its Cannes Lions Beach Space After Drawing 4,000 Visitors Last Year
The Creative Cabana will host a gelateria, a Pride Party, and over 30 points of programming.
The 2026 Creative 100: Agency Leaders Reclaiming the Narrative
These creatives got brands back on track and stirred up online buzz with outsider ideas that won hearts and minds.
Ulta Beauty Says AI Is Supercharging Its Rewards Program, Driving 95% of Sales
CMO Kelly Mahoney is unlocking personalization at scale for 46.7 million Ulta Rewards members.
The 2026 Creative 100 Changing the Culture Game
The creators, executives, influencers, and agency leaders shaping pop culture right now.
The 2026 Creative 100: Directors Taking Genre Films to the Mainstream
No topic was too niche or intimate for these avant garde filmmakers.
The 2026 Creative 100: Brand Innovators Winning With Playful Moments
This is supposed to be fun!
Koddi and Comcast’s Universal Ads Ink Deal to Target Streaming Ads With Commerce Data
The tie-up aims to simplify TV buying with first-party audiences.
The 2026 Creative 100: Media, TV & Streaming Innovators Know How to Win
Steeped in culture with the bottom line always in sight.
The 2026 Creative 100 Rising Agency Talent: Social Natives With Bold Ideas
These creatives are culturally savvy and work at the speed of trends.
The Creative 100 Hall of Fame: The Advertising Leaders We Admire (and Envy)
These trendsetters and changemakers are the gold standard.
The 2026 Creative 100: Artists & Makers Defining Their Genres
From New York's artistic First Lady to a graphic novelist chronicling the war in Gaza and Lily Allen's soul-baring concert tour.
Endicott Police Responds to Facebook Post About Another Teen Assault
Endicott police responding to a viral Facebook post today about an alleged attack on a homeless man by a group of teenagers.