Alexa Is Becoming a Shopping Agent for Advertisers Outside Amazon
The online retailer is partnering with Ticketmaster and Papa John’s to automate purchases.
The online retailer is partnering with Ticketmaster and Papa John’s to automate purchases.
The grocery chain launched shopping assistants last year with OpenAI and Google.
At Cannes Lions, the NFL and 72andSunny revealed how tentpoles like The Super Bowl bring in new audiences.
ADWEEK takes you inside the best moments from the Croisette, the Palais, and beyond.
<p>The platform is rolling out a test at Cannes, and said it plans to offer the feature to more users over the next few months.</p>
<figure><div><img src="https://imgproxy.divecdn.com/QydJbEqAU1DFlKlKLL9R8ZQe-3hSzCulckdosdOarJg/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9waW50ZXJlc3RfbWFuaWZlc3RpdmFsXzIwMjZfMS5wbmc=.webp"/></div></figure><p>The platform’s Manifestival features a tattoo studio, an Adobe partnership and an interactive display of key cultural trends.</p>
<p>Reddit's free-form ads will enable advertisers to create more organic, engaging in-stream promotions. </p>
<p>Meta invested $900 million for 20% of the India-based fintech firm and tapped Kunal Shah to succeed Will Cathcart at the messaging app.</p><p> </p>
<p>The company’s artificial intelligence-powered Symphony Agent will generate new promotions based on trending campaigns, text and visual prompts.</p>
The 8 Grand Prix-winning campaigns from day one of Cannes Lions 2026.
<figure><div><img src="https://imgproxy.divecdn.com/MhDyyoedDuslLWf0E9aecIrrznzWVmEKj-SIcGuBDGw/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9pbnN0YWdyYW1fdHYucG5n.webp"/></div></figure><p>The platform is now available on the majority of connected television devices in the U.S. and has begun testing new viewing features.</p>
ESPN's new fan hub launches in August.
Co-founder Kashish Gupta says good investors care about metrics and customers, not slides. A round-by-round look at how every deal came together.
Shoppable CTV gets an upgrade on Samsung TV Plus.
From phone cameras on race cars to haptic trailers, Apple is using its own hardware to change how blockbusters get made and sold.
A new Content Operating System from Adobe and Code and Theory allows teams to produce content faster and more efficiently.
Global CMO Marcel Marcondes opened the festival with a BTS look at the brewer's decade-long marketing transformation.
Some adtech platforms are taking shots at their rivals in splashy billboards at Cannes this year.
Rock Studios creates a more seamless route to creative partnerships and brand integrations across NBCUniversal's portfolio.
Since brands began to pull back their commitment to diversity ads in 2023, publishers throughout the BOMESI network have not been surprised. Many have rebuilt their business models with the knowledge that these ad dollars allocated post-2020 were not going to be there.