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X eliminates thousands of accounts in new bot purge

<figure><div><img src="https://imgproxy.divecdn.com/LNMwd_VkHh1H5xolCRzImDFrjt5NbUU5Ih5z6CadJDE/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNjA3OTc4MzI1LmpwZw==.webp"/></div></figure><p>Head of Product Nikita Bier said on the app that the company was &ldquo;identifying and suspending 208 bots per minute.&rdquo;</p><p>&nbsp;</p>

WhatsApp partners with Arsenal Football Club

<figure><div><img src="https://imgproxy.divecdn.com/PFdTdhzqyhZPrSU8UXYNBChvrzanbHRsAgVaTGeuyuU/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS93aGF0c2FwcF9hcnNlbmFsLnBuZw==.webp"/></div></figure><p>The deal launched with a documentary premiere and will include exclusive digital experiences for fans in the official WhatsApp Channel and through Facebook&rsquo;s official page.</p>

AppLovin&#8217;s CEO Is No Longer Board Chair and Two Top Execs Are Stepping Down

Public adtech company AppLovin is undergoing a substantive power shift with a slate of changes to its C-suite and board of directors.

X brings back DM voice replies

<p>The feature was added to Twitter in 2020 but it was removed in 2025 as part of a larger platform reconstruction.</p>

Meta removes ads that encourage litigation against the company

<figure><div><img src="https://imgproxy.divecdn.com/_F9K7808g-egAJKt4BktdI9h92MmalSfxjmoYu3HMRM/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8ySDNZQlJBLmpwZw==.webp"/></div></figure><p>Facebook and Instagram ads from U.S. law firms including Morgan &amp; Morgan and Sokolove Law have been deactivated, according to Axios.</p>

TikTok launches education program with International Chamber of Commerce

<p>The new digital training initiative is designed to help small businesses in Latin America, Africa and Southeast Asia with promotions and sales.</p>

Instagram adds comment editing

<figure><div><img src="https://imgproxy.divecdn.com/3D2MQD5ZSoTeN9qvbAudSarQ53XdgwP3RCp7DofSn7I/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9pZ19lZGl0X2NvbW1lbnRzMi5wbmc=.webp"/></div></figure><p>The long-awaited feature will allow users to revise comments within 15 minutes of posting, but image elements will not be editable.</p>

Build Your First AI Agent at Social Media Week

Code and Theory experts will walk you through hands-on agent building, and you'll leave with tools you can actually use.

EXCLUSIVE: Intuit Is Shutting Down Its Ad Network for Small Businesses

SMB MediaLabs launched in 2023.

Week of March 30 Evening News Ratings: NBC News and CBS News Grow

CBS News had the most-watched broadcast in the demo during President Trump's primetime address.

ADWEEK TV Advantage: Could Upfront Week Change Permanently?

From measurement to Paramount's endgame, here are the big questions looming over the upfront.

Week of March 30 Morning News Ratings: Today Stays in Lead

All three morning shows experienced declines in both measured categories.

EXCLUSIVE: Soccer Media Startup Footballco Wants to Own New York&#8217;s World Cup Summer

With House of Goal, its two-week activation in Brooklyn, the global brand aims to introduce itself to U.S. fans while turning a seven-figure revenue.

The Art of Making Fintech Cool With Catherine Ferdon of Coinbase

Redefining crypto through bold marketing.

The Real AI Race Isn't About Models or Data. It's About Context.

Every company I talk to right now is convinced they have an AI problem. Their AI writes emails nobody responds to. It researches accounts and surfaces leads the sales team already closed six months ago. Finger-numbing sessions copying and pasting between tools generate content that sounds exactly like what every competitor is publishing. Leaders invest in tool after tool, run training session after training session, and still find themselves staring at the same question: why isn’t AI actually m

Code in OpenAI&#8217;s Ads Manager Suggests the Company Is Building Conversion Tracking Into ChatGPT

ADWEEK reviewed OpenAI's ads manager and found infrastructure for conversion-based campaigns and expanded performance-based metrics.

Disney Reportedly Planning First Large Layoff Under New CEO

Disney could lay off 1,000 employees, with many of those cuts affecting the marketing department.

Less Soccer, More Feeling: The 5 Creative Principals Guiding Coca-Cola&#8217;s World Cup Playbook

The team behind Coca-Cola's biggest marketing push reveals its creative approach

AEO strategy for SaaS: 6 tactics that convert prospects into trials

An AEO strategy for SaaS won’t stray too far away from a good SEO strategy, but some tactics benefit AI search more than others, and it helps to know what these are. We all know that AI has shifted how brands earn visibility, and how visibility doesn’t equal clicks. But for SaaS, the way buyers conduct discovery and evaluation has changed disproportionately. It’s no longer enough to rank well in search results; the product, brand expertise, and differentiation need to be understood and surfaced

Virtual Vanguard Recap: Richard Sanderson

At our inaugural Virtual Vanguard session, our guest speaker, Spencer Stuartʼs Richard Sanderson, dropped three predictions on the CMO role in 2026. The conversation explored whether CMOs will evolve or [&hellip;]