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Alexa Is Becoming a Shopping Agent for Advertisers Outside Amazon

The online retailer is partnering with Ticketmaster and Papa John’s to automate purchases.

EXCLUSIVE: Brands Can Now Buy Albertsons Conversational Search Ads Through Criteo

The grocery chain launched shopping assistants last year with OpenAI and Google.

How the NFL Is Building Connections Outside the Field With 72andSunny

At Cannes Lions, the NFL and 72andSunny revealed how tentpoles like The Super Bowl bring in new audiences.

Cannes Lions 2026 Gallery: The Buzziest Events, Biggest Names, and Hottest Parties

ADWEEK takes you inside the best moments from the Croisette, the Palais, and beyond.

LinkedIn adds collaborative posts

<p>The platform is rolling out a test at Cannes, and said it plans to offer the feature to more users over the next few months.</p>

Pinterest showcases key in-app trends at Cannes

<figure><div><img src="https://imgproxy.divecdn.com/QydJbEqAU1DFlKlKLL9R8ZQe-3hSzCulckdosdOarJg/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9waW50ZXJlc3RfbWFuaWZlc3RpdmFsXzIwMjZfMS5wbmc=.webp"/></div></figure><p>The platform&rsquo;s Manifestival features a tattoo studio, an Adobe partnership and an interactive display of key cultural trends.</p>

Reddit launches more integrated ad options to assure shoppers

<p>Reddit&#39;s free-form ads will enable advertisers to create more organic, engaging in-stream promotions.&nbsp;&nbsp;</p>

Meta buys stake in Cred, appoints founder to lead WhatsApp

<p>Meta invested $900 million for 20% of the India-based fintech firm and tapped Kunal Shah to succeed Will Cathcart at the messaging app.</p><p>&nbsp;</p>

TikTok adds new AI creation tools for marketers

<p>The company&rsquo;s artificial intelligence-powered Symphony Agent will generate new promotions based on trending campaigns, text and visual prompts.</p>

The Ordinary Wins Big Among 8 Grand Prix Winners From Cannes Lions 2026 Day 1

The 8 Grand Prix-winning campaigns from day one of Cannes Lions 2026.

Instagram expands to Samsung Smart TV

<figure><div><img src="https://imgproxy.divecdn.com/MhDyyoedDuslLWf0E9aecIrrznzWVmEKj-SIcGuBDGw/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9pbnN0YWdyYW1fdHYucG5n.webp"/></div></figure><p>The platform is now available on the majority of connected television devices in the U.S. and has begun testing new viewing features.</p>

ESPN and Flowcode Are Increasing Sports Viewer Engagement With Interactive Fan Hub

ESPN's new fan hub launches in August.

Hightouch Raised $322 Million Across Six Rounds. Here&#8217;s How the Company Skyrocketed to a $2.75 Billion Valuation

Co-founder Kashish Gupta says good investors care about metrics and customers, not slides. A round-by-round look at how every deal came together.

Samsung TV Plus Is Letting Users Shop With Their Remotes Thanks to Amazon Partnership

Shoppable CTV gets an upgrade on Samsung TV Plus.

3 Ways Apple Transformed How Content Is Made and Marketed, According to Eddy Cue

From phone cameras on race cars to haptic trailers, Apple is using its own hardware to change how blockbusters get made and sold.

Code and Theory Teams With Adobe to Help Sports Teams Operate Like Media Companies

A new Content Operating System from Adobe and Code and Theory allows teams to produce content faster and more efficiently.

How AB InBev Won 183 Cannes Lions in Five Years

Global CMO Marcel Marcondes opened the festival with a BTS look at the brewer's decade-long marketing transformation.

Cannes Billboard Wars: Adtech Platforms Duke It Out On the Croisette

Some adtech platforms are taking shots at their rivals in splashy billboards at Cannes this year.

NBCU Looks to Rock Brand Partnerships With New Unified Creative Offering

Rock Studios creates a more seamless route to creative partnerships and brand integrations across NBCUniversal's portfolio.

Black Publishers Knew the Ad Commitments Wouldn&#8217;t Hold. So What?

Since brands began to pull back their commitment to diversity ads in 2023, publishers throughout the BOMESI network have not been surprised. Many have rebuilt their business models with the knowledge that these ad dollars allocated post-2020 were not going to be there.