Social Media News
Besides the Billboard: How Social Media Connects Local Roofers with Homeowners
Finding a dependable contractor used to mean flipping through a heavy yellow phonebook and hoping for the absolute best. That era is completely gone. When modern homeowners notice a water stain spreading across their living room ceiling or find missing shingles in their front yard after a heavy thunderstorm, their very first instinct is to pull out their smartphone. They jump online, frantically searching for local experts who can fix the problem fast. But they are not just looking for a random
The Year-One Thought Leadership Playbook for New Executives
Thought leadership is a compounding investment. The first few articles establish a name. The next ten build a body of work. After 50 published pieces across recognized outlets, the author becomes the default reference in their category.The data supports the shift: companies with 10 or more published articles convert website visitors at 2.5 times the rate of those with none.Published content creates a library that works on behalf of the author long after it was written. A prospective client who s
Pinterest’s latest ad campaign encourages people to get off social media
<figure><div><img src="https://imgproxy.divecdn.com/Y3JbTunjupyRW4lGEWyQ1qH7JUp1sz8e67IqbyF1RXc/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9waW50ZXJlc3RfYWRfY2FtcGFpZ24ucG5n.webp"/></div></figure><p>“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.</p>
How Local Businesses Should Respond to Social Media Comments
A local business does not need a million followers. It needs the 500 people in its service area who are likely to become customers to see its content regularly. Consistency matters more than creativity. Presence matters more than perfection.The data reinforces the urgency: the average small business website loses 53 percent of visitors if it takes longer than three seconds to load.Community engagement on social media means commenting on other local businesses’ posts, sharing community events, an
Social media has positive benefits for teens
<p>A new study from Pew found that Snapchat, TikTok and Instagram played a critical role in keeping teens connected with friends, family and the world.</p>
Molly McPherson Analyzes 3 PR Fiascos and the Brand Mistakes Behind Them
The crisis PR guru analyzed some recent blunders at ADWEEK's Social Media Week.
Grok faced potential removal from the App Store
<p>A new report from NBC said Apple privately threatened to take the artificial intelligence app off its platform in January due to deepfake nudification concerns.</p>
Emma Grede’s 4 Rules for Making Your Brand Actually Matter on Social
The serial entrepreneur broke down her principles for success for audiences at ADWEEK's Social Media Week.
LinkedIn expands AI-powered conversational search
<p>The feature launched to Premium members last year, and has been expanded site-wide so that all users can access improved query matching.</p>
Meta simplifies ad performance elements
<p>An artificial intelligence-enhanced setup will streamline Meta Pixel, while Conversions API gets a one-click option.</p>
Snap lays off 16% of its full-time staff
<p>The cuts will impact about 1,000 and also include closing more than 300 open rules as the company looks to artificial intelligence to improve efficiency.</p>
How Manscaped Used AI to Evolve Beyond Ball Memes
The brand shared how it transformed its social presence at Social Media Week 2026.
Burnout Is Not a Personal Failure: Zack Held PhD on Why Healthcare Education Must Treat It as an Institutional Problem
Burnout in behavioral health and healthcare education is frequently framed as a personal struggle — a sign that a trainee lacks resilience, that a faculty member has not managed their workload effectively, or that an individual has simply chosen a field more demanding than they can sustain. Zack Held PhD rejects that framing entirely.As a behavioral health program strategist and higher-education leader, Dr. Zack Held, Ph.D. positions burnout not as an individual failure but as an organizational
Show HN: boringBar – a taskbar-style dock replacement for macOS
Hi HN!I recently switched from a Fedora/GNOME laptop to a MacBook Air. My old setup served me well as a portable workstation, but I’ve started traveling more while working remotely and needed something with similar performance but better battery life. The main thing I missed was a simple taskbar that shows the windows in the current workspace instead of a Dock that mixes everything together.I built boringBar so I would not have to use the Dock. It shows only the windows in the current Space
Tell HN: Facebook's reasons to disable an account is a blackbox
Recently i tried creating a whatsapp developer account, which essentially means i have to create a Facebook account to login.As i was trying to register for the first time Facebook showed a message "We've reviewed your account and found that it still doesn't follow our Community Standards on account integrity.
You cannot request another review of this decision.
To learn more about the reasons why we disable accounts, visit the Community Standards."When i clicked on link "
Why Refusing to Change the Format Led Subway Takes to Viral Success
Kareem Rahma talks about how he keeps brand collaborations authentic at Social Media Week.
Megan Fox Puts Men Through Deodorant School for Dr. Squatch
Dr. Squatch enlists actress and model Megan Fox to remind men there are healthier choices when it comes to deodorant.
FTC Orders WPP, Publicis, and Dentsu to Stop Alleged Brand Safety Collusion
WPP, Publicis, and Dentsu agree to halt coordinated ad restrictions tied to political viewpoints after regulators say industry standards fueled a de facto boycott of conservative media.
3 Golden Insights From NBC Sports’ Social Strategy During the Milan Winter Olympics
Justin Karp, vp of social media at NBC Sports, explained the company's game plan for the Olympics at Social Media Week.
Why the Inbox Is the New Algorithm
At Social Media Week, marketers and media executives made the case for an inbox-first strategy.