Social Media News

Thursday, June 5 Evening Cable News Ratings: The Trump/Musk Feud Lifts Ratings

CNN and MSNBC saw increased viewership compared to a typical evening.

Walmart Taps Walton Goggins to Prove It Sells More Than You Think

The retailer wants to show how it’s changed.

Ticker: ESPN’s New York Shows Are on the Move

The Disney-owned sports network will make the move to 7 Hudson Square.

Streaming Ratings, Week of May 5: Four Seasons Dethrones You

Only two titles had more than a billion viewing minutes, both of which belonged to Netflix.

Canal+, Netflix Extend Strategic Partnership to Africa

Canal+ will become the first pay TV operator in that region of Africa to distribute Netflix as part of its subscription services.

Get More from Your Social Strategy with YouTube

For brands wanting to reach consumers with influencer-driven marketing campaigns, YouTube, celebrating its 20th anniversary this year, may be one of the oldest social media sites, but it’s still one of the best.

How Strategy, Data, and Amplification Supercharge Creator Marketing

At ADWEEK’s 2025 Social Media Week conference in May, Pearpop founder and CEO Cole Mason and investor Alexis Ohanian sat down with ADWEEK’s chief content officer, Zoe Ruderman, to discuss their business philosophy, which starts with the idea that everyone is a creator.

Meet Marketing’s Most Dynamic Duo: Connected TV and Social

At ADWEEK’s 2025 Social Media Week in May, Kristen Navarro, the director of customer success at MNTN, sat down with Annie Waskover, an svp of accounts at digital tech ad agency Maison MRKT, to talk about how CTV and social media can work together to supercharge a brand’s awareness in the eyes of consumers.

Commerce Unleashed: Powered by Creators, Fueled by Data

Inmar Intelligence is pioneering deep data analysis as a way to develop authentic partnerships between creators and brands.

Danone Is Redefining the Influencer Marketing Playbook

At a time when culture moves quickly and content is ubiquitous, Danone is redefining the marketing playbook along with Linqia, its agency of record and one of the largest influencer agencies in the world.

U.S. Ad Agency Employment Dips As Overall Job Market Grows

Employment is down nearly 4% from its peak two years ago.

OpenAI CMO to Take Leave Following Breast Cancer Diagnosis

Meta's former CMO, Gary Briggs, will serve as interim head of marketing at OpenAI

Are blogs dead? I asked 10 marketing experts

Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?” It's a fair question. After all, platforms evolve and audience habits shift. But the idea that blogs are irrelevant today? That’s a myth I was eager to investigate. To get a clear answer, I turned to marketers across SEO, content, and digital strategy to find out whether blogging is still worth the investment. Here's what they

BBH Wins 7UP and RC Cola After Keurig Dr Pepper Shuts In-House Shop

The news comes on the heels of Keurig Dr Pepper dissolving Liquid Sunshine, in May.

Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy

  Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus on multi-step research tasks and more source transparency, this new capability promises to deliver data-rich reports with applications in a variety of industries. Let’s explore what this means for content marketers. Table of Contents What is deep research? What is deep research useful for? Is deep research free? Wh

Digital Marketing Agency in Singapore: The Key to Growing Your Business in the Digital Age

Given the swift changes happening in business now, every company needs a strong online presence. Partnering with a reputable digital marketing agency Singapore can give a big boost to your startup or help your business grow if you are established. Using these agencies allows businesses to target the right group, make more people aware of their brand and earn more leads and customers.Because Singapore has both an advanced technology sector and digitally connected people, it is now recognized as a

How to Find a Side Hustle You Can Make Work

The world of side hustles is huge—there’s something out there for almost everyone, from delivering groceries to freelancing online. But with so many options, how do you pick one that actually fits your lifestyle and helps you reach your financial goals? Whether you’re trying to pay down debt, save up for something special, or just boost your income, choosing the right side hustle can make all the difference.If you’re dealing with money challenges and exploring debt relief options, a side hustle

X Reforms API Pricing As it Seeks More Revenue Options

X is shifting to a revenue share model for projects that use its API.

Snapchat Launches Apple Watch App

Now you'll be able to stay in touch with Snap conversations at all times.

X Tests New Process to Reduce Political Division in the App

The experiment will highlight posts that see cross-political agreement.