Amazon Flexes Its Reach With Star-Packed Upfront
The tech giant is betting on live sports, YA, fantasy, and spinoffs to woo advertisers.
The tech giant is betting on live sports, YA, fantasy, and spinoffs to woo advertisers.
Fox leaned into live sports, streaming growth, and a 'first principles' tech story, with a Baywatch remake making waves.
<p>The option would let users hide on-screen function buttons, and is already available on competitor platforms such as TikTok and Reels.</p>
<p>The subscription model lets users pay a monthly fee to disable data tracking for targeted promotions, in line with current regulations.</p>
<p>The event last month was intended to help boost creative collaboration between the most active Spectacles developers ahead of the Specs device release.</p>
<p>The option would give users more opportunity to add context, and potentially generate more engagement with their carousel updates.</p>
<p>The guide offers suggestions for building businesses on the platform and tapping into the evolving creator marketplace.</p>
<p>The platform rolled out a new logo and font as it continues to grow its user base and compete with larger apps such as X for market share.</p><p> </p>
NBCUniversal's upfront event includes new adtech, Fast and Furious spinoffs, and Sunday night sports.
Michael Houston will take on an advisory role after more than two decades with the holding company.
The latest ads, stunts, and activations around the men's tournament.
Planning a fishing trip usually starts long before you cast your first reel. Years ago, you might have relied on a brochure or a recommendation from a friend of a friend. Today, the very first place prospective anglers go to do their research is social media. They pull up Instagram, Facebook, or TikTok to see what a captain and their crew are really all about.If you’re looking to book a fishing charter for your next vacation, you probably already know that an official website only tells ha
U.S. brands have a unique opportunity, but many are wasting it.
Netflix ads leader Amy Reinhard previews the streamer's upfront pitch, what's next for NFL and World Cup, and how the company is making its mark.
Amazon is expanding its creative tools for advertisers.
The series will feature Matlins in conversation with marketers and cultural luminaries, exploring the central role brand-building serves in business.
The White Stripes' 'Seven Nation Army' gets a Unilever makeover.
John Kozack reveals TelevisaUnivision's upfront pitch to advertisers and doesn't dance around questions.
We asked design experts to weigh in on the new logo, which comes on the heels of its return to the Xbox name from Microsoft Gaming
Disney gives ADWEEK an inside look at the build, stunts, and surprises of its 2026 upfront presentation.