Social Media News
How to track your brand’s presence in AI search
As any marketer or SEO knows, there’s a special satisfaction in seeing your hard work pay off in the form of snagging a top result on the SERPs. But in the age of answer engine optimization (AEO), search results don’t tell the full story. To gauge success, you need to learn how to track your brand’s presence in AI search — which introduces a new set of metrics, including mentions, citations, and share of voice. This guide will introduce you to AI search visibility, plus the tools and metrics t
Campaign optimization strategies that actually work in 2026
Recent data shows that 88% of marketers now use AI every day to guide their biggest decisions, and for good reason. Marketing automation has been shown to generate 80% more leads and drive 77% higher conversion rates. With global ad spend now topping $1 trillion, there’s simply too much data for even the most experienced teams to manage by hand anymore. The secret is moving away from manual “guesswork” and toward smart, integrated systems that do the heavy lifting. By letting sophisticated too
How Lyft and United Airlines Are Building the Case for Mobility as a Media Category
At Cannes Lions, the ride-sharing app and airline pitch transit moments for brands.
Building Powerful AI Image and Video Workflows for Marketers
Wondering why your AI-generated images look polished in demos but look flat when you try them yourself? Want to know how marketers are turning today's AI image and video tools into reliable content systems? In this article, you'll discover how to build AI image and video workflows that produce consistent, professional-quality results for marketing content. […]The post Building Powerful AI Image and Video Workflows for Marketers appeared first on Social Media Examiner.
Embracing the AI Agency Remodel
This post was created in partnership with Pendulum AI is already reshaping the way agencies do business, but the biggest changes are yet to come. During an ADWEEK House Cannes […]
RGIII on Surviving Doubt, From Baylor to Washington
RGIII spoke with 72andSunny global chief growth officer Damaune Journey, about overcoming adversity when few believe in you.
Inside Ad Results Media’s Next Chapter: CEO Jordan Fox on Filling the Gaps Major Holdcos Leave Behind
ARM CEO breaks down the Miroma Group acquisition, audio's maturation as an ad channel, and why Miroma Group isn't building a generalist holding company
TikTok launches branded minidramas
<p>The platform wants to tap into the popularity of these popular episodic shorts by offering companies the opportunity to promote their own microseries content.</p>
WhatsApp prompts users to choose a username ahead of update
<p>In a promotional campaign fronted by athlete Anthony Joshua, the platform demonstrated how to choose a new name that will function as a primary ID.</p>
TikTok partners with Madonna for ‘Confessions II’
<p>The app will launch activations and events including an in-app live preview with iHeartRadio during the pop star’s July 2 album release party in London.</p>
Pinterest expands international campaign insights
<p>The platform launched a markets view element to help businesses get better insights into multi-regional promotions.</p>
Google adds features to Video Reach and Video View campaigns
<p>YouTube and Google Ads will get expanded metrics to help advertisers gain more insight into how their spending drives results.</p>
NBCU Faces Major Merger Questions After Its Comcast Split
Could a streamer like Netflix swoop in to buy NBCU? Experts weigh in.
Miroma Group Acquires Ad Results Media For Big U.S. Push
ARM oversees $750M in media investments annually.
Rewriting the Brand Discovery Playbook in the AI Era
This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summaries usurping consumer clicks, […]
Reddit launches ‘People are the Best’ campaign
<p>The platform’s new promotional message highlights the real conversations happening in-app each day, and takes subtle aim at artificial intelligence.</p>
When Every Moment Becomes a Shopping Moment
This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted […]
Streaming Is Becoming a Storefront
This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer action. […]
How Brands Can Build Creative Infrastructure for the AI Era
This post was created in partnership with Empathy Lab The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much. During an ADWEEK House […]
When AI Becomes the Gatekeeper of Brand Visibility
This post was created in partnership with Adobe Brand discovery has always happened in places companies don’t fully control. What’s different now is that the intermediary doesn’t just surface options. […]