Social Media News

How we Grow with Agent-first GTM

This is part two of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part three is how we operate as an AI-first company. Over the past three years, we have systematically rebuilt how we attract, engage, and delight customers by creating a new go-to-market model. With AI, we have added hundreds of thousands of companies to our total addressable market, grown qualified leads from answer engines by 1,850%, and now book over 10,000 meetings per quarter

How we Operate as an AI-first Company

This is part three of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part two covers how we grow with Agent-first GTM. Building the right engineering platform and rebuilding your go-to-market motion are meaningless if the organization running them isn’t ready. That’s the part most transformation playbooks skip. It’s also the part that determines whether any of it sticks. We didn’t skip it; we doubled down. As a result, 94% of HubSpotters use A

How we Build with AI

This is part one of a three-part series on how HubSpot transformed with AI. Part two covers how we grow with Agent-first GTM. Part three is how we operate as an AI-first company. Everything we build at HubSpot exists to help our customers grow. So when generative AI emerged, our engineering team didn’t just see a productivity tool; we saw an opportunity to build better products and get more value into customers’ hands sooner. And when off-the-shelf AI tools hit their ceiling, we didn’t just loo

6 top answer engine optimization benefits for growth and enterprise marketers

The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As AI-powered search engines like ChatGPT, Google AI Overviews, and Perplexity handle a growing share of how buyers discover brands, the rise of AI-powered search results increases brand visibility; the teams investing now are seeing real returns in conversion quality, pipeline influence, and long-term authority. But capturing the full benefits of answer engine optimization requires way more than

Intro to Claude Cowork: How to Get Started

Looking for a way to get actual work done with AI, not just chat with it? Tired of micromanaging every step of an AI conversation only to hit context limits before you finish? In this article, you'll discover how to start using Claude Cowork to manage your files, automate tasks, connect your tools, and build […]The post Intro to Claude Cowork: How to Get Started appeared first on Social Media Examiner.

Snapchat Users Will Soon Be Able to Chat Directly with Agentic Ads Served to Them Via DM

A new offering lets Snapchat users interact directly with branded Snaps served in their inbox, turnings ads themselves into AI chatbots.

Stagwell Eyes SaaS Growth With Agent Cloud Launch for SMBs

The company rolled out a 10-agent marketing “toolkit” to help small and medium-sized brands compete in the AI era

Chipotle Hires Ex-Burger King CMO Fernando Machado as Chief Brand Officer

Machado will be tasked with executing on Chipotle's 'Recipe for Growth' 2026 turnaround plan.

WPP Revenue Falls 8.9% as CEO Cindy Rose Opts Out of Q1 Earnings Call

Cindy Rose will now only lead updates at WPP’s half-year and full-year results, the company told ADWEEK.

When It Comes To AI Adoption, Fear Is a Big Factor For Marketers

As tech giants spell doomsday for white collar work, marketers feel the pressure to equip their teams for an AI-first world

The Number of CEOs Who See Marketing as Overhead Has Nearly Doubled This Year

Boathouse's annual CEO Survey reveals why CEOs are less happy with CMO performance this year overall

Budweiser’s World Cup Campaign Tells Fans to Let It Pour

Budweiser's World Cup campaign captures fans' emotions and stars Erling Haaland of Norway and Jürgen Klopp of Germany.

Brands Like Nestlé, Haleon, and Molson Coors Wrestle With Broken Measurement

Measuring the efficacy of ad spend continues to be one of the thorniest issues marketers face, and the frustrations bubbled up across multiple sessions during ADWEEK House at the Possible conference in Miami.

AI visibility score: How to summarize your AI visibility

Your brand’s AI visibility score covers the part of the search landscape that traditional SEO rank tracking can’t see. Tracking it is becoming as essential as monitoring Google rankings — and a lot harder to pin down. An AI visibility score summarizes how often and how well a brand appears in AI-generated responses across platforms like ChatGPT, Perplexity, and Gemini, aggregating metrics such as: Platform coverage Mention frequency Citations Sentiment Consistency Share of voice Most m

Threads tests emoji reactions to specific words in posts

The app is experimenting with an option that could allow users to react to particular parts of a post by attaching publicly highlighted reactions.

Google offers new first-party shopper data integration

The company’s partnership with Albertsons Media Collective will bring more precise audience targeting to YouTube and Display 360 campaigns.

Pinterest launches connected TV ad placement via tvScientific

Advertisers will be able to expand their campaigns to consumers’ home TV sets through enhanced CTV spots.

SUVs, Pickups, and Passenger Cars Are Behind Three Quarters of All Pedestrian Deaths: New Study Identifies the Vehicles and Days Putting Pedestrians at Greatest Risk

A detailed breakdown of national pedestrian fatality data has identified the specific vehicle types, days of the week, and traffic conditions most closely associated with pedestrian deaths on American roads. The findings, released by Premier Law Group, reveal that the overwhelming majority of pedestrian fatalities involve the most common vehicles on U.S. roads, that risk spikes sharply at the end of the working week, and that the combination of increased traffic volume, reduced visibility, and e

Meta announces plans to collect solar energy in orbit

A new partnership with Overview Energy will reduce downtime for solar facilities, while a deal with Noon Energy is designed to expand storage capacity.

China blocks Meta’s Manus acquisition

The National Development and Reform Commission ruled that the $2 billion deal was invalid, and ordered the companies to unwind.