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The Year-One Thought Leadership Playbook for New Executives

Thought leadership is a compounding investment. The first few articles establish a name. The next ten build a body of work. After 50 published pieces across recognized outlets, the author becomes the default reference in their category.The data supports the shift: companies with 10 or more published articles convert website visitors at 2.5 times the rate of those with none.Published content creates a library that works on behalf of the author long after it was written. A prospective client who s

How Local Businesses Should Respond to Social Media Comments

A local business does not need a million followers. It needs the 500 people in its service area who are likely to become customers to see its content regularly. Consistency matters more than creativity. Presence matters more than perfection.The data reinforces the urgency: the average small business website loses 53 percent of visitors if it takes longer than three seconds to load.Community engagement on social media means commenting on other local businesses’ posts, sharing community events, an

Burnout Is Not a Personal Failure: Zack Held PhD on Why Healthcare Education Must Treat It as an Institutional Problem

Burnout in behavioral health and healthcare education is frequently framed as a personal struggle — a sign that a trainee lacks resilience, that a faculty member has not managed their workload effectively, or that an individual has simply chosen a field more demanding than they can sustain. Zack Held PhD rejects that framing entirely.As a behavioral health program strategist and higher-education leader, Dr. Zack Held, Ph.D. positions burnout not as an individual failure but as an organizational

Show HN: boringBar – a taskbar-style dock replacement for macOS

Hi HN!I recently switched from a Fedora/GNOME laptop to a MacBook Air. My old setup served me well as a portable workstation, but I’ve started traveling more while working remotely and needed something with similar performance but better battery life. The main thing I missed was a simple taskbar that shows the windows in the current workspace instead of a Dock that mixes everything together.I built boringBar so I would not have to use the Dock. It shows only the windows in the current Space

Tell HN: Facebook's reasons to disable an account is a blackbox

Recently i tried creating a whatsapp developer account, which essentially means i have to create a Facebook account to login.As i was trying to register for the first time Facebook showed a message "We've reviewed your account and found that it still doesn't follow our Community Standards on account integrity. You cannot request another review of this decision. To learn more about the reasons why we disable accounts, visit the Community Standards."When i clicked on link &quot

Why the Inbox Is the New Algorithm

At Social Media Week, marketers and media executives made the case for an inbox-first strategy.

Calling All Soccer Fans: Axe Wants to See Your Craziest Game Day Outfits

NFL fans think they’re pushing the envelope with a wig and a little face paint. But they should take notes from FIFA fans, who know how to dress far crazier—and […]

SharkNinja Hires Clinique’s Elizabeth Nolan as Chief Creative Officer

Her appointment follows Michelle Crossan-Matos joining as growth chief last year.

The Critics Who Panned Justin Bieber’s Coachella Set Missed the Point

Justin Bieber didn’t stage a concert that underdelivered. He staged a different format entirely.

Brita’s Unhinged Shark Reveals 4 Lessons About Winning Over Gen Z

A singing shark helped legacy brand Brita connect with Gen Z.

Google is Migrating Dynamic Search Ads to AI Max 

Google is forcing advertisers using Dynamic Search Ads to switch to AI Max.

Meta Has Made Child Exploitation a Cost of Doing Business

Meta has not only survived multiple scandals, its advertising revenue continues to creep up. 

EXCLUSIVE: Viant Will Buy TVision for $40M

Viant, a public adtech company whose tech helps brands buy ads online and on streaming, has agreed to acquire TVision.

Former Airbnb and 72andSunny Execs Team Up to Bridge the Brand-Business Divide

Launched by Musa Tariq and Tim Jones, Science x Story consults CMOs on everything from agency selection to positioning

Sydney Sweeney On Swapping Jeans for Shorts In Her American Eagle Sequel

ADWEEK spoke to the actress about the new ‘Syd for Short’ campaign, which follows the polarizing but successful 'Sydney Sweeney Has Great Jeans'

The 6 Funniest Pictures From The NBC News-Facebook Debate

<b>Sunday morning&#39;s Republican debate was definitely friskier than Saturday night&#39;s.</b> Look no further than these pictures for evidence.

Operation Tulip: Inside Facebook’s Secretive Push To Build Holland’s Biggest Data Center

In a wild twist, Facebook demanded that its data center be designated a project of “national importance.”

This Girl's Hilarious "How To Scare Your Mom" Video Just Went Crazy Viral On Facebook

<b>Here&#39;s some good Halloween inspiration for you.</b>

This Man Started A Facebook Group That Built A Community For UPS Drivers To Share Dogs They Meet On Routes

Members of the group told BuzzFeed News drivers will use their work breaks to play with pups, and use their own money to buy and give treats to them on their routes.

Instagram And YouTube Have Been Accused Of "Moral Failure" Over Coronavirus Conspiracy Sales

Social media platforms are facing criticism for allowing accounts to profit from product sales alongside wild conspiracy theories about the virus.