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Meta Outlines AI-Powered System Improvements

<p>Meta says that its AI updates are driving increases in engagement and ad performance.</p>

Snapchat Previews Shared AR Experiences in Specs

<p>Snap&#39;s coming AR Specs will be able to detect other Specs around them for collaborative experiences.</p>

Snapchat Shares Data on How its Users Seek Info on Financial Products

<p>Most people now seek information on financial products from social apps.&nbsp;</p>

EXCLUSIVE: Read the Email TikTok Sent to Advertisers After Its U.S. Rollover Screwed Up Their Campaigns

The company told advertisers its U.S. data center failure could mean missing ads and broken campaign features

Salesforce President Ariel Kelman&#8217;s 25-Year Playbook for Marketing at Scale

What every tech marketer can learn from Salesforce.

Oikos&#8217; Streaming-Only Super Bowl 60 Ad Stars Derrick Henry and Kathryn Hahn

The spot uses San Francisco's iconic hills to nod to Oikos' protein-packed products.

How to Cultivate Content Creativity: A Framework for Marketers

Has your marketing become boring and repetitive? Does your team hold back on suggesting innovative ideas because they’re afraid of rejection or humiliation? In this article, you'll discover a framework for cultivating content creativity by separating your ideation process into two distinct phases: divergent and convergent thinking. Why Most Businesses Struggle With Creative Content Development [&#8230;]The post How to Cultivate Content Creativity: A Framework for Marketers appeared first on Soci

Toyota Turns Buckling Up Into A Superpower in Super Bowl 60 Ad

Automaker tells a generational story about family, memory, and mundane-yet-memorable moments

Pepsi Zero Sugar&#8217;s Super Bowl Ad Gives Coke&#8217;s Polar Bear the Pepsi Challenge

The soda brand's Big Game ad pokes the bear by giving Coke's mascot an existential crisis.

Novartis Gets Cheeky With Super Bowl Ad About Men’s ‘Tight Ends’

After going viral in Super Bowl 59, Novartis trades breasts for backsides to raise awareness for prostate cancer in Big Game.

Social Media Marketing Outlook 2026: What to Expect in the Year Ahead

<figure><div><img src="https://imgproxy.divecdn.com/oSJdeIAonant2IkEpvfHyTFJP7VxhKweshlgwQ2P378/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMjEwMjU2MzA1LmpwZw==.webp"/></div></figure><p>From AI to algorithm shifts, social media professionals have a lot to contend with in 2026.</p>

Hims &amp; Hers Returns to the Super Bowl With a Stark Message: ‘Rich People Live Longer’

The telehealth company is back in the fourth quarter of the Big Game, a year after its weight-loss ad drew regulatory and industry scrutiny.

Novo Nordisk Teases Super Bowl Ad, While Eli Lilly Confirms Streaming Plans

Wegovy, Ozempic, and Zepbound makers will show up in and around the Big Game.

Cadillac F1 Super Bowl Ad to Drive Fandom With Livery Reveal

Cadillac F1 will reveal its livery during the Big Game.

Doner and Colle McVoy Join Forces to Scale Up and Reach ‘Main Street America’

DonerColle Partners bulks up both agencies' offerings while keeping their brands and clients intact.

Neutralizing Mold and Mildew Odors After Water Damage

Persistent mold and mildew odors often linger long after water damage occurs, and odor-control products such as AqueLyst SpillMaster are designed to address these smells without relying on harsh chemicals. Addressing these odors without introducing harsh chemicals remains a challenge for many property owners and facility managers. AqueLyst, a brand focused on advanced odor elimination, offers a science-backed solution. Unlike conventional products that simply mask smells, AqueLyst uses molecular

18 Snapchats Everyone Has Sent At A Wedding

What's a cummerbund?

“He’s Not Wrong”: People Are Reacting To Finneas’s Response To Billie Eilish Being Branded “Performative” For Her Anti-ICE Social Media Posts

Finneas has made his feelings clear!

Morning Update: Sri Lanka's Block On Social Media

Latest on Sri Lanka explosions, Elizabeth Warren's student debt plan, getting a handle on climate change. Your BuzzFeed News newsletter, April 23.

This Tumblr Captures Exactly What It Would Be Like If Toddlers Had Social Media

"Not sure why someone who can't make pancakes would attempt a pillowcase dress..."