TikTok partners with fitness tracking app
<p>The platform is creating a pan-European Local Movement Fund with Strava to help empower regional exercise clubs and communities.</p>
<p>The platform is creating a pan-European Local Movement Fund with Strava to help empower regional exercise clubs and communities.</p>
<p>Parent company Snap commissioned a report that found its social platform outranked other apps in many key performance elements.</p>
<figure><div><img src="https://imgproxy.divecdn.com/_F9K7808g-egAJKt4BktdI9h92MmalSfxjmoYu3HMRM/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8ySDNZQlJBLmpwZw==.webp"/></div></figure><p>The company is reportedly developing a new app similar to Polymarket and Kalshi, according to The New York Times.</p>
<p>Brands can search for trending content and get data on organic performance via parent company Google’s Insights Finder.</p>
The AI lab is scaling its ads business while aiming to challenge Anthropic on enterprise dollars.
<p>The company is rolling out new creative solutions, testing mechanisms and text generation tools</p>
At ADWEEK House, Graham and CMO Marisa Thalberg explored how plus sizing is central to authenticity.
UTA’s Margot Hauer-King on how hospitality and persuasive storytelling are reshaping the way brands interact with modern culture.
Content creation is evolving from a campaign mindset to a continuous system.
<p>The trio of new models includes a collaboration with Kylie Jenner and offers a lower price point than the company’s previous releases.</p>
At ADWEEK House, companies such as GM and The Trade Desk revealed how news is creating reach and brand safety.
Cannes Lions reveals the winners across the Entertainment and Craft tracks.
According to a MediaSense report, outcome-based remuneration is emerging as a way for agencies to recapture revenue.
The Bossticks have been branding since the beginning, the couple revealed at ADWEEK House in Cannes.
ABC World News Tonight remained America's most-watched newscast.
The retail giant intends to buy adtech startup Vibe.co.
Today extends its total viewership dominance to 21 weeks.
The debut is part of a new paid membership program from the Apartment Therapy brand, part of a push to monetize its most engaged audience.
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The marketing cloud company is eyeing a transition from adtech vendor to AI infrastructure player.