The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled
Despite The Bachelorette being pulled, 'most advertisers' have put their spend back into other ABC programming.
Social Media News
Google adds Gemini AI-powered tools to its marketing platform
<p>The new elements are designed to improve ad performance and engagement tracking, as well as assist in campaign set-up.</p>
YouTube adds Top Sports Podcast lineup for advertisers
<p>The platform is helping brands reach its more than 1 billion podcast listeners as well as connect with audiences during and after games.</p>
YouTube adds updated tools to its creator partnership program
<p>The platform is merging creator and advertising elements into a single space in order to facilitate collaboration opportunities and streamline affiliate marketing.</p>
Phil Tetlow: 8 steps to understanding information (and maybe the universe)
Join Phil Tetlow on a mind-bending journey to understand how we organize endless data into relevant information. Our minds, he says, use tools like pattern-matching and simplifying to make sense of the world around us. He explores the concept of network theory, detailing how vast amounts of information tend to be delivered through relatively sma...
Mark Zuckerberg is creating an AI clone of himself
<p>The Wall Street Journal reported that the Meta CEO is building an artificial intelligence agent to help him do his job more effectively.</p><p> </p>
LinkedIn’s latest promotional campaign targets marketing professionals
<figure><div><img src="https://imgproxy.divecdn.com/RYY4Kjdic-yKHKVVdUF-1Wbg8i9KzdIi16YydYqk8YM/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9jYW1wYWlnbl9makJXcGdOLnBuZw==.webp"/></div></figure><p>The company’s newest creative rollout addresses vanity metrics over real business impact by telling users to “cut the bullspend.”</p>
Instagram allows users to re-arrange carousel posts
<p> The much-requested feature will let creators edit the order of their images and videos after publishing.</p>
LG Makes Its Home Screen Premium Ad Real Estate at NewFronts
LG showcased a bevy of new offerings, including ad capabilities and content exclusives.
The Atlantic Takes Its Journalism to Sea in Three-Year Cruise Ship Partnership
The deal will boost both ad revenue and subscriptions, which grew by 300,000 in the last year.
Answer engine optimization case studies that prove the ROI of AEO in 2026
AI search is already influencing how buyers discover brands — and the results are measurable. According to the 2026 HubSpot State of Marketing report, 58% of marketers say visitors referred by AI tools convert at higher rates than traditional organic traffic. As platforms like ChatGPT, Perplexity, and Gemini increasingly shape buying decisions, visibility inside AI-generated answers is quickly becoming a competitive advantage. This shift has given rise to answer engine optimization (AEO) — the
YouTube Launches Gemini-Powered Creator Partnerships With AI Matching
YouTube is positioning itself as a comprehensive operating system for creator marketing—a shift that could unseat third-party creator platforms.
Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying
At its NewFronts event in Manhattan, Google unveiled a suite of updates to its popular ad buying platform.
OpenAI Poaches Meta Ad Veteran to Build Its Ads Business
David Dugan, formerly an ads leader at Meta, joins OpenAI as its vp and head of global ads solutions.
Scripps Bets Big on Women’s Sports for New Live Streaming Channel in Upfront Pitch
The Scripps Sports Network, a free, ad-supported streaming channel, will start with 100 live events across the year.
Walmart’s Vizio Pitches New Way to Track If Streaming Ads Drive Sales
Plus, product placements are coming.
Cardi B Tackles Inbox Anxiety in Yahoo Mail Push for Its AI-Powered Planner
Cardi B fronts a campaign introducing Yahoo Mail’s new AI-powered feature.
Why social media marketers are switching to cloud phones in 2026
<p>Physical devices can't scale. Here's how cloud phones are changing multi-account management.</p>
Instagram adds AI transition option for still image-based Stories
<p>The platform’s new tool within the image gallery will allow users to generate moving displays that show up as videos.</p>
Human speech and presence help drive Reels engagement
<p>Videos that include a person talking or that feature a highly visible person in the first three seconds have better retention, according to new data from Emplifi.</p>