Inside the NBA’s Strategy for Big Brand Plays During All-Star Weekend
The NBA's svp of marketing partnerships reveals how brands such as Google, DoorDash, and Amex are showing up at All-Star.
Social Media News
Streaming Ratings, Week of Jan. 12: His & Hers Lands at the Top of the Chart
The top five titles had over a billion viewing minutes.
The Digital Word-of-Mouth: Why Your Next Landlord Might Be in Your Social Media Feed
Searching for a place to live used to be a very physical, linear process. You bought the Sunday paper, circled a few classifieds in red ink, and spent the afternoon driving around looking for “For Rent” signs staked in front yards. If you were really serious, you would walk into a property management office and ask for a printed list.That era is effectively dead. While listing sites like Zillow and Apartments.com still dominate the initial search volume, there is a massive shift happening in how
What is an attribution window in marketing? What marketers need to know
An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can be credited for a conversion. Window length directly affects how conversions are counted, how channels perform, and how budget decisions are made. Platforms use different defaults, and these differences often create mismatches in data across tools. Marketers use HubSpot attribution reporting to compare model outcomes with consistent lookback periods and align
5 Questions For…Reporters in Arizona Covering Nancy Guthrie’s Disappearance
CNN’s Ed Lavandera and NewsNation’s Brian Entin share their perspective on a story directly affecting one of their own.
Dentsu Overhauls Leadership, Names Takeshi Sano CEO
The company installs its Japan chief to revive its struggling overseas business
Old Spice Updates ‘Mom Song’ With a Modern Motherhood Twist
Old Spice reboots its classic 'Man Song' ad with a modern twist.
MLS Unites 30 Teams Around ‘Fun,’ Not Rivalries, as World Cup Looms
MLS brings 30 clubs under a unified message to capitalize on World Cup momentum.
FanDuel Taps Ari Avishay From Paramount+ as Marketing Leader
He also brings experience from Hulu and Lyft.
Apple Turns Bad Bunny’s Super Bowl Performance into a Global ‘Shot on iPhone’ Party
Apple Music captured Bad Bunny’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world.
Ads of the Week: 6 Campaigns That Caught Our Eye, From McDonald’s to DoorDash
This week's standout campaigns celebrate Valentine's Day with a more modern view of relationships
Ask HN: Do freelancers manually scan social media for leads?
I’ve noticed many freelancers and small agencies manually search X, LinkedIn, Reddit, etc. to find people publicly posting that they need a developer, designer, or marketer. It feels inefficient and noisy. I’m exploring building a tool that automatically surfaces live hiring posts across social platforms, extracts publicly available contact information (when available), and drafts a personalized outreach email. Before building further, I’m trying to understand: Do you currently search social med
Show HN: I extract recipes from TikTok, Instagram, and the messy web
I kept losing recipes. You know how it goes — you're scrolling TikTok at midnight, see an amazing pasta dish, save it, and never find it again. So I built TasteBuddy to fix that for myself. What I didn't expect: parsing recipes from the internet is a rabbit hole that goes deep.The thing is, recipe content is scattered everywhere in completely different formats. A food blog might have nice JSON-LD markup. A TikTok? Just someone talking over a video. An Instagram reel? Recipe buried in t
Ask HN: Would you use context-based "modes" in Instagram(work,study,sport,news)?
I’ve been thinking about a product/feature idea for social media apps and I’d love feedback from builders and product people.The core concept is adding context-based modes to the feed. Instead of one mixed algorithmic feed, users could intentionally switch modes depending on what they want to do at that moment:Sports mode: only sports-related content, with the ability to select specific sports (e.g. soccer, gym, running) or general sports.Study mode: users select topics they are studying (e
Pinterest Posts Strong Results for Q4
<p>Pinterest is seeing strong performance, both in usage and revenue.</p>
LinkedIn Adds SMB-Focused Premium Subscription
<p>The package aims to make it easier for SMBs to maximize their in-app presence.</p>
Trump Tariffs Hit Pinterest’s Ad Revenues
Pinterest hopes that investing in more advanced AI capabilities for merchants and advertisers will help it make up lost ground on revenue.
Comparing Propane vs. Natural Gas For Home Generators
When the grid goes down, the value of a home backup system suddenly shifts from a luxury to an absolute necessity. Whether you are dealing with a summer tropical storm or a deep winter freeze, the ability to keep your lights on, your food cold, and your medical devices powered is what separates a minor inconvenience from a genuine household crisis. However, the hardware itself is only one half of the equation; the fuel that keeps the engine turning is just as critical.As you begin your research
How To Protect Your Keratin Treatment During A Sweaty Gym Session
Getting a professional hair service often feels like an investment in your daily sanity. There is something incredibly liberating about waking up, giving your hair a quick brush, and walking out the door without battling frizz for forty-five minutes. However, for those of us who live for a high-intensity interval training (HIIT) class or a heavy lifting session, that sleek look comes with a specific set of challenges. Sweat is essentially a mix of water and salt, and salt is one of the primary e
Electrical Safety: Identifying Outdated Wiring In Older Homes
There is a unique pride that comes with owning a historic or vintage home. From the hand-carved molding to the solid oak floors that have settled into a comfortable patina, older houses tell a story that modern builds simply cannot replicate. However, behind those plaster walls lies a different kind of history—one that doesn’t always age as gracefully as the architecture.In many cases, the electrical systems in these homes were designed for a world that used a fraction of the power we cons