This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer action. […]
This post was created in partnership with Empathy Lab The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much. During an ADWEEK House […]
This post was created in partnership with Adobe Brand discovery has always happened in places companies don’t fully control. What’s different now is that the intermediary doesn’t just surface options. […]
This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands have to show up inside […]
This post was created in partnership with Sam’s Club Retail media that looks beyond ROAS and leverages customer insights can unlock long-term value and customer loyalty. During an ADWEEK House […]
This post was created in partnership with Weber Shandwick Key takeaways Brand-agency relationships are shifting from transactional engagements to strategic partnerships built on shared ownership, trust, and collaboration. During an […]
This post was created in partnership with Teads Key takeaways Audience journeys have become fragmented and unpredictable, making it harder for marketers to reach, attribute, and measure consumers across channels. […]
This post was created in partnership with Taboola Key takeaways From autonomizing tasks and overhauling workflow to taking over decision-making and transactions, organizations are betting big on agentic AI-powered systems […]
At Cannes 2026, agentic was the buzzword that wouldn’t die as brands, agencies, media companies and adtech firms grappled with how AI agents are reshaping the way companies operate and work with one another.
New data from Barcus Arenas analyzing the 2025 U.S. extreme weather season has produced a detailed Storm Stress Index that ranks states by their combined exposure to billion-dollar disaster frequency and financial cost, revealing a national risk landscape more geographically widespread and financially consequential than at any previously recorded point in history.The index, which assigns each state a composite Storm Stress Score derived from two equally weighted factors – the number of bil
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is small but high-intent. Across more than 1,200 publisher and news sites, visitors referred by AI tools signed up at roughly 11 times the rate of search visitors, according to a Microsoft Clarity study. In this article, I’ll walk you through how to define, evaluate, and implement AI search optimization. I’ll even clearly o
Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI answers too? Scrunch is an AEO specialist built to monitor how your brand appears in AI-generated answers, while Semrush is a traditional SEO platform that added an AI Visibility Toolkit to a stack marketers already use for keyword research, rank tracking, and backlinks. That gap, specialist versus suite, drives every practical difference that follows: what each cos
This post was created in partnership with Burson Ask a chief communications officer what their job is today, and the answer looks nothing like it did a decade ago. At […]
He’s ditching businesses that make mud flaps and cheese samplers, outsourcing IT, and says the "wholesale slaughter of people" is over
Adtech’s agentic moment arrived at Cannes Lions 2026. Major players, including Nvidia, Yahoo, Palantir, Pinterest, and Fox, among others, unveiled foundational infrastructure that allows AI agents to connect with each other to perform marketing tasks previously done by humans.
<p>Most users are turning to artificial intelligence for help with searches, with less than a quarter using them for image generation, according to research from Pew.</p>
<p>The new tools allow channel managers to group similar comments together for review, reply or deletion, streamlining control of user responses.</p>
<figure><div><img src="https://imgproxy.divecdn.com/_F9K7808g-egAJKt4BktdI9h92MmalSfxjmoYu3HMRM/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8ySDNZQlJBLmpwZw==.webp"/></div></figure><p>The company is lobbying lawmakers in California to protect itself from a proposed bill that could fine companies up to $1 million per child, per Politico.</p>
<figure><div><img src="https://imgproxy.divecdn.com/DdqEFpCeaMtT5w-qT-QRDOwz7tyYWnqBXC3DOvozg8Y/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDk0MzExNDUuanBn.webp"/></div></figure><p>In a recent post on Truth Social, the U.S. president vowed to impose 100% tariffs on any country that implemented a digital services tax on an American company.</p>
<p>The app’s Your Algorithm is getting new access points and features, but the experiments fail to address some of users’ biggest requests.</p>