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How to launch a successful email marketing campaign: Tips + data from an email marketer

At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40 for every dollar spent. With nearly 5 billion email users worldwide, it's no wonder this channel remains one of the most effective ways to reach your audience. In this comprehensive email marketing guide, I'll walk you through everything from best practices to building your first campaign to advanced strategies that drive results. Whether you‘re laun

How Custom is a Custom Home?

The dream of building a perfect home often comes with the vision of total, uncompromised personalization. But when you hear the term “custom home,” what does that really mean? Is it just picking out countertops, or is it designing the flow of every room from the ground up? The truth is, the level of customization in a custom home is entirely up to you and your budget—it can range from highly personalized to absolutely bespoke.Many builders offer options that fall into a spectrum of h

EXCLUSIVE: Inside Fortune CEO Anastasia Nyrkovskaya’s Brief and Turbulent Reign

Financial shortfalls, a constrained role, and eroding morale left Nyrkovskaya with little real authority. She exited the CEO job after just 20 months.

Meta Outlines Latest Data on Content Removals and Fake Accounts

<p>Meta says that its switch to Community Notes is working.</p>

Pinterest Acquires CTV Ad Platform tvScientific

<p>The integration will enable Pinterest marketers to reach more people via TV like ad campaigns.</p>

Show HN: I made a social media bot maker

Hello!I&#x27;d like to introduce my latest project, MakeSocialBots. As you can probably guess by it&#x27;s name, it allows you to create bots on social media platforms like Twitter, Tumblr and Bluesky. :DA &quot;little&quot; backstory: I am a big fan of RWBY and I made a little bot for posting a post of my favorite character (Penny Polendina) on Twitter every day. It was nothing fancy, just a little Rust application running on my server. Eventually I realized that I could turn this into a full w

‘Operation Bluebird’ Aims to Re-Awaken Twitter Trademarks

<p>Could the Twitter bird fly again?</p>

WhatsApp Adds Messaging and AI Creation Improvements

<p>A raft of new WhatsApp updates for the holidays.</p>

TikTok Announces Two Live Events to Drive Interest in its Streams

<p>TikTok&#39;s looking to draw in more live content viewers.</p>

Instagram Launches Celebrity-Led Video Series to Highlight Online Dangers

<p>The first video features Usher talking to his teen sons.&nbsp;</p>

Meta Expands Creator Partnership Opportunities for Brands

<p>More ways to identify and action creator partnerships across Facebook and IG.</p>

Disney Invests $1B in OpenAI, Will Bring Its Characters to Sora

The deal marks a turning point in Hollywood's relationship with the AI company

These Are The Skills Agencies Say Will Define 2026

As AI adoption grows, the most human skills will help talent stand out

6 Ideas to Make Engineering Content Actually Engaging on Social Media

Let’s be honest: marketing an engineering firm is not like marketing a coffee shop or a sneaker brand. You don’t have latte art to photograph, and you can’t run a flash sale on structural analysis. The work is complex, highly technical, and often buried underground or inside walls where no one can see it.For many firms, this leads to a social media presence that feels&#8230; beige. The feed becomes a graveyard of stock photos of people in hard hats pointing at blueprints, or dry links to technic

What’s Working With Instagram Marketing Right Now

Are you struggling to get views on Instagram? Wondering what strategies actually work in 2025? In this article, you'll discover the latest Instagram trends and learn how to adapt your content strategy for maximum reach and engagement. Personal, Story-Driven Content Is Dominating Instagram Instagram has gone through a significant journey, and now the platform is [&#8230;]The post What’s Working With Instagram Marketing Right Now appeared first on Social Media Examiner.

TelevisaUnivision and Roku Launch CTV Ad Offering to Reach Hispanic Audiences

The new ad solution is powered by Roku Data Cloud and the TelevisaUnivision Household Graph.

Americans Say They’re Hustling, the Receipts Say They’re Exhausted

Times are tough, and while American consumers might seem on social media like they’re ready to hustle, their receipts show they really just want to chill out. 

With $97M London Brewery, Guinness Steps Up Global Plan to Win New Fans

Three centuries ago, Old Brewer’s Yard in London’s Covent Garden was a bustling beer district. The taps stopped flowing more than 100 years ago, but this week, Guinness brought brewing [&hellip;]

Five Memorable Logo Revamps of 2025 and Why They Worked (or Didn&#8217;t)

There was a time when most people wouldn’t even notice that a brand had updated its logo. Over the summer, it became clear that those days are now over. On [&hellip;]

Stic Raises $10 Million to Put OOH Advertising in the Driver’s Seat

The 22-year-old founder is turning gig drivers into mobile billboards, giving them extra income while offering brands a smarter, more flexible way to advertise.