TikTok launches branded minidramas
<p>The platform wants to tap into the popularity of these popular episodic shorts by offering companies the opportunity to promote their own microseries content.</p>
<p>The platform wants to tap into the popularity of these popular episodic shorts by offering companies the opportunity to promote their own microseries content.</p>
<p>In a promotional campaign fronted by athlete Anthony Joshua, the platform demonstrated how to choose a new name that will function as a primary ID.</p>
<p>The app will launch activations and events including an in-app live preview with iHeartRadio during the pop star’s July 2 album release party in London.</p>
<p>The platform launched a markets view element to help businesses get better insights into multi-regional promotions.</p>
<p>YouTube and Google Ads will get expanded metrics to help advertisers gain more insight into how their spending drives results.</p>
Could a streamer like Netflix swoop in to buy NBCU? Experts weigh in.
ARM oversees $750M in media investments annually.
This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summaries usurping consumer clicks, […]
<p>The platform’s new promotional message highlights the real conversations happening in-app each day, and takes subtle aim at artificial intelligence.</p>
This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted […]
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At Cannes 2026, agentic was the buzzword that wouldn’t die as brands, agencies, media companies and adtech firms grappled with how AI agents are reshaping the way companies operate and work with one another.
New data from Barcus Arenas analyzing the 2025 U.S. extreme weather season has produced a detailed Storm Stress Index that ranks states by their combined exposure to billion-dollar disaster frequency and financial cost, revealing a national risk landscape more geographically widespread and financially consequential than at any previously recorded point in history.The index, which assigns each state a composite Storm Stress Score derived from two equally weighted factors – the number of bil