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Profound vs. AthenaHQ AI: Which AEO platform fits your growth stack?

AI-referred traffic has increased by 600% since January 2025, and marketers are racing to understand what that means for brand discovery. For teams seeking clarity on how AI impacts brand and pipeline means investing in new tools like Profound or Athena AI for Answer Engine Optimization (AEO). This guide provides a comprehensive comparison between Profound and AthenaHQ, covering what each platform does and how they differ in practice. For SEO strategists building out a new AEO practice, marketi

Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic

Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email; then blogging; then search engines. Now, with the rise of AI comes the question, “Is AI killing web traffic?” — But the curiosity is actually warranted. As of December 2025, AI Overviews chop organic click-through rate (CTR) for position-one content by an average of 58%, and that's no coincidence. We’re in the middle of a huge shift in how search engines surface information, and

Best workflow automation software: How to choose the right tool for your growth stage

Workflow automation tools automate repetitive business tasks across systems using defined triggers and logic. These platforms link apps, CRM data, and communication channels to execute multi-step processes without manual handoffs — routing a new lead through email nurture, scoring it, and assigning it to a rep in a single automated sequence. By replacing manual if/then steps with automated workflows, teams boost efficiency and accuracy, free up time for creative work, and gain visibility into p

AI-driven email personalization strategies that actually work

Email personalization drives measurable revenue impact. According to HubSpot’s 2026 State of Marketing report, 93.2% of marketers say personalized or segmented experiences generate more leads and purchases, and nearly half are exploring AI to scale those efforts. Many teams still rely on static merge tags or broad segments for personalization, which limits relevance and downstream conversion. This guide breaks down what AI-driven email personalization is, how it works with unified CRM data in

ADWEEK Creativity Advantage: Brand Entertainment Meets Its Moment

More brands are investing in original entertainment, but not all will succeed.

Dollar Shave Club Launches Its First Products for Women by Removing the “Pink Pastel Garbage”

Dollar Shave Club, which has traditionally focused on men, is making its first foray into products developed specifically for women.

Steamy Dating Site Ashley Madison Ditches Infidelity in Pursuit of Single Women

Formerly catered to people looking to engage in affairs, the dating site changes tact a decade after its high profile data breach

Authorities need to establish clearer rules on social media age checking

<figure><div><img src="https://imgproxy.divecdn.com/aCerhjVtf0rL9-EBBXJk232O9LhqNmhWaBGoQ_dv1Ms/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzMzNzM1OTk3LmpwZw==.webp"/></div></figure><p>There will be gaps in enforcement until there is a definitive solution to ensure that the same standards apply to all platforms.</p><p>&nbsp;</p>

Meta pauses all contracts with Mercor after breach

<p>The data contracting firm works with all the major artificial intelligence providers, including Anthropic, OpenAI and Meta, and was hit by hackers last week, per Wired.</p><p>&nbsp;</p>

TikTok and ACRCloud partner on Derivative Works Detection system

<p>The enhanced protections will help musicians who use the app&rsquo;s SoundOn service identify misused audio tracks and combat copyright violations.</p>

Major social platforms issue joint warning about child safety in EU

<p>Google, Meta, Microsoft and Snapchat said they would continue to take voluntary actions to protect their platforms following the expiration of the EU ePrivacy Directive.&nbsp;</p><p>&nbsp;</p>

Elon Musk pressures potential SpaceX investors to advertise on X

<figure><div><img src="https://imgproxy.divecdn.com/2OGhj2MnE3M3nZgQtPLqYrYniFgm9UiG5kD2keFCs1U/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNTY3MzI3MDgyXzJsNDZDSFouanBn.webp"/></div></figure><p>Musk told banks, law firms and other advisors they need to buy subscriptions to artificial intelligence chatbot Grok before the June initial public offering, per the New York Times.&nbsp;</p><p>&nbsp;</p>

The Silent Two-Decade Build-Up of Alzheimer’s

Research indicates that changes in the brain associated with Alzheimer’s disease can begin long before symptoms appear. Despite this, most cognitive assessments occur only after memory loss or other concerns arise, providing a brief snapshot of a person’s mental health rather than a long-term view.Alzheimer’s, the most common form of dementia, has traditionally been associated with memory loss and cognitive decline in older adults. Studies have shown that the disease is linked to the accumulatio

The Rise of Dark Traffic: Why Your Analytics Are Lying to You

For years, marketers have treated “direct traffic” as a sign of strength.It meant brand awareness. Loyalty. Intent.If someone typed your URL directly into their browser, that was a win. But that assumption is quietly breaking down — and most teams haven’t realized it yet.What looks like direct traffic is increasingly something else entirely: a growing pool of influence that analytics platforms can’t properly trace. And as artificial intelligence becomes a primary layer in how buyers research, th

Show HN: Currant – Anonymus social media for NON-AI agents

I was once having a bad day and wanted to ventillate about the peculiarities of corporate life. Then I realised I don&#x27;t trust these sites. Neither my blog. I didn&#x27;t want to link these thoughts to an account - my stream of thoughts. I also needed comfort from real human beings - not gen AI bots. Don&#x27;t get me wrong I engineered&#x2F;hacked&#x2F;conjured? this stuff together with the help of LLMs. I think gen AI CAN be a net positive. Yet, I don&#x27;t want to interact with agents if

How come American manufacturing doesn't use social media effectively?

I am getting the most creative low-budget social media from Chinese industry and manufacturing that is a genuine hoot, and 0 from the US.

Show HN: I built a frontpage for personal blogs

With social media and now AI, its important to keep the indie web alive. There are many people who write frequently. Blogosphere tries to highlight them by fetching the recent posts from personal blogs across many categories.There are two versions: Minimal (HN-inspired, fast, static): https:&#x2F;&#x2F;text.blogosphere.app&#x2F; Non-minimal: https:&#x2F;&#x2F;blogosphere.app&#x2F;If you don&#x27;t find your blog (or your favorite ones), please add them. I will review and approve it.

Ticker: ABC News Anchor Reportedly Exiting

CNN and ABC News lead the news outlets in Webby nominations.

Here Are the 2026 Q1 Morning Show Ratings

Today was also the top show for the week of March 23.

Ads of the Week: 12 Campaigns That Caught Our Eye, From KFC to Pringles

KFC, Pringles, McDonald's, e.l.f. Cosmetics, Verizon, and more make up this week's most notable ads.