<div>"You just missed Timber Joey sawing the sign!" Yes, I had just missed Joey Webber. That's the extremely human mascot of Major League Soccer's Portland Timbers, who saws a round of Douglas fir off a log after each goal. Webber had just taken a chainsaw to the middle of the wooden sign outside the main...</div>
<div>The startup and technology publisher TechCrunch, a Yahoo property, has seen substantial increases this year in both its events revenue and its number of digital subscriptions, upticks the publisher attributes to innovations in its experiential products and a more sophisticated subscription strategy. Since 2021, TechCrunch has grown its number of its digital subscriptions 142%, and...</div>
<div>DMG Media, the publisher of Mail Online and Thisismoney.co.uk, will aim to grow its revenue streams with Outbrain, becoming its exclusive recommendation partner. The multi-year deal, which begins in the final week of September, will see web recommendation platform Outbrain provide a discovery feed for organic and paid content across its various international online platforms....</div>
In July and August of this year, I had the incredible experience of taking seven weeks off of work — fully paid. I benefited from our generous sabbatical policy (more on that below) to take a break from work. It had been a particularly busy year, and I had two new teammates join in February and then a third in April who all reported to me— so the timing was tight here to get everyone onboarded and operational before I went on sabbatical. I was pretty nervous about taking such an extended period
The question "what is a KPI?" comes up at many meetings. If you want to scale your company, you might be wondering about KPIs and how they can help your business grow. Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. But how do you pick the right KPIs for your business? In this post, we'll walk you through what a KPI is, which KPIs you should focus on, and how you can hone in on the metrics that matter most for your b
Video content accounts for over 82% of all online traffic — and YouTube is the most popular video platform with more than two billion active users. Because video is an essential channel for marketers, it's important to know how to leverage YouTube for your own business. This article will cover everything you need to know about creating a YouTube channel so you can start uploading your own videos and growing your audience today. Can't create a new channel? If you're seeing a "This action
Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI. But getting started on Facebook advertising can be intimidating — particularly with a limited budget. You don't want to waste all your ad spend before you've identified a strong,
A business requirement document (BRD) is a starting point for any software project or business solution. This document aligns team members on what to build, why to build it, and how to get it done. This article explores the basics of business requirement documents. That includes why you need one, how to write one effectively, and more. We’ve also included the 5 coolest BRD examples from big-name companies. Keep reading for the complete guide. Table of Contents What is a Business Requiremen
<div>Earlier this year, M&M's updated its cast of candy characters to better fit with the times. The brand stopped using the prefixes "Mr." and "Ms." to place more focus on the mascots' unique traits, instead of their gender. Green traded in knee-high boots for casual sneakers. Brown transitioned from high stilettos to low block heels....</div>
<div><p>There's a heap of helpful tips for those looking to incorporate Reels into their digital marketing approach.</p></div>
<div>Meta detailed several updates to its Call Ads for Messenger, which enable brands to instantly connect with customers via a Call Now button in their ads on the platform. The company said in a blog post that it is testing a feature that lets businesses give customers the option to request a callback if their...</div>
<div>The challenge At Shutterstock, we faced the classic innovator's dilemma: How to evolve the business for the future when we already have something that works. What I learned in the years working in management at other tech startups, before joining the company this spring, was the necessity of fine-tuning the pace and integration of transformation....</div>
<div>AMC Networks tapped media company Known as its agency of record for all its networks and streaming services. That includes a brand refresh of the company's streaming service, AMC+. While the logo stays the same, the streamer has a new tagline: above and beyond. "I came in basically four months ago, and one of the...</div>
<div>A vegetarian vampire? One will introduce himself during the premiere of Interview With the Vampire on AMC Oct. 2, as well as on Fandom, Instagram, Reddit, TikTok, Twitch, Twitter and YouTube. Heinz teamed up with "280 year-old vegetarian vampire, influencer and Tomato Blood activist" Toby, portrayed by viral TikTok star E.J. Marcus, on a "public-service-announcement...</div>
<div>Buenos Aires native and executive creative director at We Believers, Santiago Luna Lupo, is careful to give credit where it's due. When asked how he got into advertising, he explained that it was in no small part due to the guidance of a mentor while studying at Buenos Aires University. "I still remember that day...</div>
<div>For better or for worse, the world of brand communications shapes the way we think about the world. And when it comes to climate change, the industry has a rather spotty track record. Major oil companies learned about what extracting and burning their products was doing to the environment more than 40 years ago. With...</div>
<div>In this week's episode of Brave Commerce, Kalen Thornton, chief marketing officer of Gatorade at PepsiCo, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing and product innovation. Thornton begins by explaining his atypical career, being a professional athlete and finance professional, and then applying those skills to his current work in marketing. As...</div>
<div><p>YouTube continues to add new creative tools to its short-form video option.</p></div>
<div><p>Maximize your email marketing efforts with these presentation tips.</p></div>
<div><p>Meta continues to try out more creator tools to help boost subscriptions and community.</p></div>