Social Media News
What AEO rank trackers measure and why marketers need them
If you’re asking yourself, “How can I measure AEO success?”, AEO rank trackers should be your next investment. They gauge your brand visibility in AI-generated answers, considering metrics like citations, mentions, share of voice, and sentiment. Sifting through the noise is frustrating, though, because AEO (answer engine optimization) and AEO rank trackers are relatively new categories. In this guide, I’ll explain what you need to know to choose the best tool for you, including must-have featur
AEO Insights: Building an Informed Answer Engine Strategy
By now, you know that everyone’s buzzing over answer engine optimization (AEO). So, just what is AEO in marketing? It’s a new way of ensuring your brand shows up in the places your prospects are using more and more: AI tools like Gemini, Perplexity, and ChatGPT. These AEO insights will catch you up on the most crucial information to get started now. Table of Contents What is AEO and how is it different from SEO? AEO Insights That Matter Most Right Now Unearthing AEO Insights for Your Brand
How to Show Up in ChatGPT Results and Get Noticed by Customers
There’s a lot of conjecture out there about how to show up in ChatGPT results, but if you want advice from a practitioner who’s actually done it, keep reading. As a professional blogger, I’ve been snagging top positions in Google for well over a decade, but when answer engine optimization (AEO) started taking off last year, I dove in headfirst. Since then, I’ve gotten posts to show up in ChatGPT, and I’m proud to be part of a team that’s helped HubSpot become number one in AI visibility in its
The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)
Most marketing teams I talk to are doing genuinely good SEO, and yet when they open ChatGPT or Perplexity and type in the prompts their buyers are actually using, their brand is nowhere to be found. This is the exact problem the FSA Framework was built to solve. For the last decade, conventional wisdom has been, “Do good SEO, and the rest takes care of itself.” That assumption was safe, and many brands benefited from a well-executed SEO strategy (hello, revenue!). But it doesn’t work anymore. T
Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing
Are you spending days trying to keep up with everything happening in your industry? Wondering how to make faster, better-informed decisions without drowning in research? In this article, you'll discover how to use AI deep research to compress days of analysis into hours, which tools work best, and a proven framework for crafting prompts that […]The post Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing appeared first on Social Media Examiner.
Bluefish Raises $43M to Help Brands Show Up in ChatGPT, Rufus, and Others
Series B brings total funding to $68 million as brands rethink AI visibility.
Miami Mogul David Grutman on Turning Hospitality Into a Cultural Empire
Inside an entrepreneurial journey foudned on relationships and cultural relevance.
The Wine Group’s Helen Kurtz on Speed to Market and Competing in a Crowded Category
Plus, the advantages of low loyalty.
Dentsu Revamps Its AI Platform for an Agentic Future
Dentsu's AI operating system has undergone a makeover designed to connect internal and external agents—and shoulder out the competition.
Anomaly Makes a Play for Paris Creative Talent With New Office
The agency’s French outpost will be led by two former BETC Paris execs
American Express Rolls Out New Tools In Big Bet on Agentic Shopping
The financial giant’s developer kit aims to make AI-driven commerce mainstream.
Dove Built a Vending Machine to Show How Algorithms Flatten Beauty
Dove's vending machine appeared to offer variety but, like social media feeds, only dispensed unreal faces.
WPP Hires Ex-Burberry and Lego Exec Mark Taylor as Chief People Officer
Marie-Claire Barker will move into a performance and culture-focused role.
YouTube, TikTok, and Meta Are Betting Creator Talent Is Portable
Creators can expand, but the real test is whether the platforms helping them can rebuild what makes them work.
Arthur Sadoun Won’t ‘Squeeze to Please Wall Street’ in the Age of AI
Publicis Groupe's CEO says growth can't come at the cost of talent or assets.
Publicis Groupe Grows for 20th Straight Quarter, But Momentum Slows
Conflict in the Middle East weighed on the Group’s revenue growth.
JCPenney Brings Its Battle Against Fashion Elitism to Women’s Basketball
JCPenney breaks into women's sports with Inside Lane, an extension of its message that great style doesn't have to cost a fortune.
Nespresso’s Gen Z Glow-Up: Dua Lipa, Iced Drinks, and a Bold New Visual World
Behind Nespresso's big brand overhaul to reach Gen Z, including Dua Lipa as ambassador and a colorful redesign
Advocacy groups warn against adding facial recognition to Meta AI glasses
<p>A coalition of more than 70 civil liberties, domestic violence, reproductive rights, LGBTQ+, labor and immigrant advocacy organizations has expressed concerns, according to Wired.</p>
NiemanLab offers advice for posting news on X
<figure><div><img src="https://imgproxy.divecdn.com/2OGhj2MnE3M3nZgQtPLqYrYniFgm9UiG5kD2keFCs1U/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNTY3MzI3MDgyXzJsNDZDSFouanBn.webp"/></div></figure><p>In addition, X’s Head of Product Nikita Bier has offered advice on how publications can better engage with the app’s user base.</p>