Social Media News
Claude vs. ChatGPT: A marketer’s guide to choosing AI
“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now. As AI tools become essential to content workflows, understanding the differences between Claude and ChatGPT for marketing can mean the difference between a streamlined operation and a frustrating bottleneck. In my opinion, both tools have legitimate strengths. ChatGPT – which you can train on your specific needs – excels at rapid ideation, email copy, and social content. However, Claude shines
AI marketing predictions that will shape 2026
Marketing is set for its most transformative year in decades, according to major AI predictions for 2026. Currently, marketers struggle with fragmented customer journeys, declining attention spans, rising acquisition costs, and failed campaigns. Using AI in marketing will redefine how brands connect with consumers by using real-time data processing and predictive analytics. According to the HubSpot 2026 State of Marketing report, over 64% of organizations currently use AI. The growth of AI in m
Merrell Bets a More Democratic Outdoors Can Set It Apart From the Competition
Merrell, the footwear brand known for its hiking boots, wants to democratize the outdoors with the first global brand platform in its 45-year history.
Stagwell and Emberos Launch Agentic Tool to Help Brands Navigate AI Search
The tool is already being used in client pitches and won Stagwell agency Assembly new business.
From Adthena to Profound: These 6 Hot GEO Startups Are Shaping the Future of AI Shopping
Firms are battling to help brands understand how people find and buy products.
Plurio Raises $3.5 Million to Bring Agentic AI to Performance Marketing
The startup predicts outcomes from early signals and executes budget and creative changes across channels.
3 Big Challenges Holding Back AI Commerce
Three big problems retailers, AI firms, and industry trade orgs need to work out to pave the way for AI-powered commerce.
EXCLUSIVE: Meta Is Building Tools to Chase More Retail Media Budget
Meta is testing tools designed to improve retail media campaigns that run on Facebook and Instagram.
Instagram opens up content scheduling to all users
<p>The feature was previously only available to Professional Mode users, but this update will allow anyone on the app to access the expanded creator tool.</p>
X tests experimental topic feed filter
<p>The For You tab feature is designed to allow users to access a more focused version of their timelines, centered around chosen subject matter.</p>
TikTok publishes latest EU usage, enforcement data
<p>The update provided insight into how the app dealt with information requests and moderation rules in the second half of 2025.</p>
Pinterest releases best practices tipsheet for shopping templates
<p>The tips are designed to help social media marketers and brands make product pins stand out on the app.</p>
Instagram introduces thumbnail post editing for grids
<p>The new feature allows users to choose how images and clips will be displayed, adding another element of profile customization. </p><p> </p>
Ticker: CNN’s First of All Celebrates 100 Episodes, CNBC Layoffs
Layoffs hit CNBC as fewer than a dozen positions have been eliminated as part of an editorial overhaul.
With Netflix Out, Paramount and WBD Could Reshape TV Advertising
Paramount and Warner Bros. Discovery are poised to shake up the ad industry, but not without clearing some hurdles.
What’s CNN’s Future Under Paramount Skydance?
CNN staffers are reportedly apprehensive following the news that they will be part of Paramount Skydance.
Why Adidas Originals Brought Samuel L. Jackson and His Superstars Back for Chapter Two
Marketing boss Annie Barrett wants to build on the 'halo' effect from Jackson's first ads.
Ads of the Week: 8 Campaigns That Caught Our Eye, From American Eagle to Dove
American Eagle, Liquid Death, Spotify, Dove, and others were behind this week's most notable ads.
Saucony’s 4-Minute Ad Celebrates the Community in Solo Running
The campaign pushes for emotion over performance.
Show HN: How AI Content Automation Is Reshaping SaaS Marketing in 2025
Show HN: How AI Content Automation is Reshaping SaaS Marketing in 2025I've spent 5 years building SaaS and tracking how AI revolutionizes marketing. Here's what the data shows:KEY FINDINGS:- AI-integrated SaaS products grew 40% YoY (GitNux, 2026)
- Companies using AI publish 3.2x more content than human-only teams
- Cost per article dropped from $157 to $12-18 (AI-assisted)
- Top-quartile SaaS allocate 65% of marketing budget to automation (up from 23% in 2022)WHERE AI WORKS BEST:High-