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Profound vs Scrunch AI for AEO: Which tool delivers better ROI?

As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot's recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the CRM ecosystem where attribution and revenue tracking happen. As a result, Marketers need the right AEO tools to reach their audience, who are flocking to AI search engines in droves. Two platforms gaining traction are Profound and Scrunch for AEO. Both platforms boast usef

EXCLUSIVE: ESPN Spoofs Pharma Ads for March Madness

The campaign for ESPN's Tournament Challenge focuses on those experiencing symptoms of March Madness bracket obsession.

Custom Built Ins Address Changing Home Layout Needs Across Dallas, TX

Dallas, TX – Custom built-ins are being adopted across residential projects in Dallas, TX as homeowners respond to changing space needs, storage limits, and home layout challenges. The current focus is on custom built-ins Dallas TX that align with updated living patterns, including home offices, multi use living rooms, and flexible storage. The development reflects a broader shift toward interior elements that fit existing architecture, support daily routines, and meet local building standards.

Kate Hudson and Team USA Start California Dreamin’ in NBC’s First LA28 Ad

As Milano Cortina 2026 ends, NBCUniversal looks ahead to the Los Angeles Summer Games.

HubSpot Acquires YouTube-Based Media Brand Starter Story

The publisher will join HubSpot’s growing media portfolio as the software giant doubles down on content-led customer acquisition.

Business Dinners Are Too Long and Boring. Here’s How to Make Them Work.

We need to end the long, drawn-out, overly formal business dinner. Because while I absolutely believe in the value of spending time outside the office with prospective partners, current partners, teammates, agencies, and more—frankly, I’d rather do it over quesadillas.

X nears completion of search code rewrite

<p>The platform&rsquo;s head of product, Nikita Bier, also said X was improving bot detection in order to mitigate the effect of artificial intelligence bots.</p>

X appeals $140M penalty from the EU Commission

<p>In a post from the platform&rsquo;s Global Government Affairs team, X questioned the original investigation and called the challenge a &ldquo;landmark case.&rdquo;</p><p>&nbsp;</p>

Threads now offers simplified sharing to Instagram

<p>A new share button allows users to add public content automatically to Instagram Stories, potentially increasing views per post.</p><p>&nbsp;</p>

Brands see biggest growth on TikTok but organic reach is slowing on Instagram

<figure><div><img src="https://imgproxy.divecdn.com/ICZ65y0uueoG6jkL_UZrcZnK58rp0m334XsCsxysmmw/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lbXBsaWZpX2JlbmNobWFya3NfMi5wbmc=.webp"/></div></figure><p>The 2026 Social Media Benchmarks report from Emplifi also showed flat to negative follower growth on X, as well as the latest metrics for LinkedIn and Facebook.</p>

WhatsApp adds catch-up function to group chats

<p>The platform&rsquo;s Group Message History will give admins the option of forwarding up to 100 previously submitted messages to new members.</p>

Dept Powers Up Its Global Content Studio With Adobe AI

Dept Studios is the agency's response to growing content demands for brands

Streaming Ratings, Week of January 19: Stranger Things Recaptures No. 1 Spot

The Tessa Thompson-led miniseries His & Hers dropped from No. 1 to No. 4.

How Summit Real Estate Management Services Helps Owners Navigate California’s Regulatory Maze

California is widely regarded as one of the most complex real estate environments in the United States. Commercial and multifamily property owners must operate within layers of state, county, and city regulations that affect everything from tenant protections and safety standards to environmental compliance and financial reporting. As these requirements continue to expand, the cost of missteps has increased significantly. This is where Summit Real Estate Management Services has established its r

Ticker: MS NOW Signs Deal With Crooked Media

Sean Hannity adds to his busy work schedule with a new twice-weekly podcast.

How News Outlets Are Covering President Trump&#8217;s State of the Union Address

Networks are planning comprehensive coverage for an address that will take place ahead of the midterm elections.

EXCLUSIVE: Ex-Meta Retail Media Lead Steve Biddle Named Chief Commercial Officer at Zitcha

The exec is focused on retail advertising's growth.

Ads of the Week: 7 Campaigns That Caught Our Eye, From Goldfish to Folgers

Brands including Goldfish, Campbell's, Folgers, and LinkedIn are behind this week's notable ads.

Show HN: EloLup – guess reactions to short videos instead of scrolling them

For each video, you guess how others react by dropping a point on a 2D pad: Y represents resonance with the content, X represents certainty in that resonance.The closer your guess is to the crowd’s evolving consensus (which is itself based on others’ guesses), the higher your score. These scores then aggregate into your intuition level - a metric that allows content consumers to be compared.The idea is to turn the current passive scrolling state of social media into a prediction game where users

Ask HN: What is the future of open source?

Agentic coding increasingly removes humans from the process of picking libraries. To me it always had some &quot;human&quot; touch - you&#x27;d look at the library, core maintainers, follow them on social media, etc. But with AI the typical customer of an open source project is now an AI agent. Essentially making maintainers write code for some LLM model rather than another human being.We&#x27;ve seen stories of a flood of PRs in popular repos, Tailwind having to cut staff despite being used by