Meta’s Reportedly Exploring New Options to Reignite Interest in Threads

<div><p>Can Threads capitalize on the opportunity sparked by Musk's reformation of Twitter?</p></div>

New Report Shows That Referral Traffic from Facebook and X Has Continued to Decline

<div><p>Seeing declines in your social traffic numbers? You’re definitely not alone.</p></div>

Google Announces New Requirements for Those Using Gmail for Mass Email Sends

<div><p>Some new rules of note for those using Gmail for their outreach. </p></div>

Meta Proposes $14 Per Month Charge for an Ad-Free Facebook

<div><p>How much would you pay for an ad-free Facebook or IG?</p></div>

Brave Commerce Podcast: Building Brands in the Omnichannel Age

<div>On this episode of Brave Commerce, Simon Miles, vp of global omnichannel commercial strategy at The Coca-Cola Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about strategies for navigating the complexities of the global marketplace, breaking down silos within organizations and driving innovation in retail media. Miles opens the conversation by highlighting the...</div>

LinkedIn Adds Generative AI Elements into Recruiter and LinkedIn Learning

<div><p>LinkedIn continues to lean into generative AI.</p></div>

Why Brand Assets Are So Important in B2B Marketing

<div>Oracle is instantly recognizable by its bold red logo. Salesforce has Astro Nomical, its "warm and welcoming" mascot. Intel has that catchy chime. These are all examples of "brand assets," and they're increasingly important to B2B marketing success. At LinkedIn's B2B Institute, we commissioned one of the biggest studies ever on B2B branding. We partnered...</div>

LinkedIn Begins Testing Fully Automated “Accelerate” Ad Campaigns

<div><p>The new campaign will do everything, from creative to placement.</p></div>

Maximize Your Potential: Natasha Graziano on Reaching Your Peak

<div>The final quarter of the calendar year is already here, but it's never too late to focus on self-improvement and set new goals to achieve before the end of the year. Motivational speaker and mindset coach Natasha Graziano knows how hard it can be to get out of your own way to unlock the best...</div>

Why the ‘Taylor Swift Effect’ Is an NFL Advertiser’s Wildest Dream

<div>The effects of Travis Kelce and Taylor Swift's rumored relationship on NFL broadcasts have been, well... Swift. And advertisers are ready for it. With the global popstar attending her second game in a row to watch Kansas City Chiefs star (and rumored new boo) Travis Kelce, NBC's recent Sunday Night Football broadcast was filled with...</div>

Why the ‘Taylor Swift Effect’ Is an NFL Advertiser’s Wildest Dream

<div>The effects of Travis Kelce and Taylor Swift's rumored relationship on NFL broadcasts have been, well... Swift. And advertisers are ready for it. With the global popstar attending her second game in a row to watch Kansas City Chiefs star (and rumored new boo) Travis Kelce, NBC's recent Sunday Night Football broadcast was filled with...</div>

Exclusive: Netflix Names Amy Reinhard President of Advertising, Jeremi Gorman Exits

<div>Big changes are coming to Netflix's ad sales team. Adweek has exclusively learned that Netflix has promoted longtime exec Amy Reinhard to president of advertising, with current ad president Jeremi Gorman set to exit. Peter Naylor, who joined Netflix alongside Gorman, will continue serving as vp of worldwide ad sales. "In her nearly seven years...</div>

LinkedIn Introduces Generative AI-Powered Tool for B2B Marketers

<div>Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad optimization for marketers. This utilization comes to LinkedIn--which was acquired by Microsoft for $26.2 billion in 2016--with its latest AI offering to marketers: Accelerate. In a bid to assist B2B marketers in achieving more precise...</div>

FCB Hires Martina Suess Cromer From WPP Corporate to Invest in Global Comms

<div>Martina Suess Cromer has moved on from her role as U.S. communications chief at WPP and has been named global chief communications officer at FCB, a revived role at the IPG agency. FCB is separating communications and growth into two distinct disciplines. Global chief marketing officer Brandon Cooke, previously responsible for FCB's reputation practice, will...</div>

How to Negotiate Your Salary (Script Included)

You've done it — after countless informational interviews, phone calls with recruiters, and interviews with hiring managers, you finally received an offer for your dream job. But before you accept it, you need to know how to negotiate your salary. Being able to negotiate now effectively won't just affect the next year or two of your life. Instead, it will create a snowball effect that could result in significant losses. However, negotiation can feel awkward and intimidating, mainly if you've

The 80+ Best Chrome Extensions for 2023

Google Chrome browser extensions allow you to increase productivity, reduce distractions, and source content — all in the comfort of your internet browser. The best part is that you have plenty of options. The Google Chrome web store offers a variety of different tools that help you become safer, smarter, and more productive with just one click. We’ve curated the best ones here. We can‘t guarantee that these extensions will make puppy YouTube videos less tempting to watch, but we rec

What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]

If you've been a marketing professional for years now, learning about the four Ps of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix. Below, let's learn about the four Ps of marketing and how they're still relevant in today's marketing landscape. The four Ps are meant to help marketers consider everything about a product or service when they'r

How Instagram Helped Me Triple My Business Income — Even Though I Have a Small Following

Instagram came into my life — and business — like a breath of fresh air.After many years of trying to get Facebook to surface my content in feeds and a brief, failed dalliance with LinkedIn, I discovered the joys of Instagram. It felt like a friendlier corner of the internet, where I stumbled upon like-minded souls. Most importantly, my Instagram account started driving clients to my business, Beyond the Kitchen Table, despite my relatively modest following (as I write this, I have just under 1,

Adweek’s 2023 US Small Agency of the Year Finalists

<div>This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the first time, Adweek has a theme for its Agency of the Year awards program: Building a Better Agency. Adweek...</div>

Brands Are Slowly Going Always-On With Hispanic Audiences

<div>Two years ago, consumer goods giant Danone North America was spending significantly less on media that targeted Hispanic audiences. Many advertisers only purchase Hispanic media for one-off campaigns and do not consider Hispanic audiences when constructing the media plan. But during the volatility of 2021, the company was looking to find ways to extend its...</div>