Social Media News
AI content optimization: How to get found in Google and AI search in 2026
I've spent most of the last 10 years writing, managing, and improving content to reach internet audiences. But even for an ol' marketer like me, AI content optimization was hard at first. Thankfully, I’ve done a lot of the work, so it doesn't have to be for you. AI content optimization is the practice of structuring and improving online content so it performs well and gets seen in traditional search, AI-generated answer summaries, and the LLMs that synthesize answers for millions of people ever
Brand optimization: What it is and why your AI visibility depends on it
Consistency is key to achieving any goal. Want to learn to play the piano? Practice consistently. Trying to get in shape for a sibling's wedding? Exercise and eat healthily consistently. Want your brand to be seen and positioned as the premier choice in its industry by both your target audience and AI? Enter brand optimization. While the phrase may sound new and exciting, brand optimization has been around for years. It’s all about brand consistency, a topic I first wrote about in my second-ever
ADWEEK Introduces the Marketing Vanguard Newsletter: Your Definitive CMO Digest to Getting Stuff Done
This CMO-first digest is the latest offering in ADWEEK’s Marketing Vanguard franchise: a collection of invitation-only events, including our signature Inspiration Excursions and annual Summit; our weekly Marketing Vanguard podcast; our annual Marketing Vanguard Awards list; and curated content and dialogs, with membership at the center.
EU regulators propose banning AI nudification apps
<figure><div><img src="https://imgproxy.divecdn.com/IPuNkiRgMjmxFZYtAbn9SJZwWUrtr6mCb51ekt2hBrA/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNzU0MDk3NjcuanBn.webp"/></div></figure><p>The legislation would prohibit any artificial image and video generation, including X’s Grok, from generating unauthorized, sexually explicit images.</p><p> </p>
LinkedIn will no longer allow real-time live streams
<p>Starting in June, the platform will require users to schedule events ahead of time, although streams can be planned “just minutes in advance,” per the company.</p><p> </p>
X limits access to X Pro management app
<p>The move last week limited use of the platform, formerly called TweetDeck, to users paying for the company’s Premium+ tier.</p>
Meta’s next subscription package could boost Instagram performance
<p>Additional features including spotlight and rewatch will allow paying users to get more out of their IG Stories, boosting app value for creators.</p><p> </p>
Meta updates Edits with new fonts, templates and better search tools
<figure><div><img src="https://imgproxy.divecdn.com/MyyWbdmCVCl3Izvy2zc29kMDklRS9VnRgBlKek0DFAQ/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lZGl0c191cGRhdGVfbWFyY2hfMjAyNjIucG5n.webp"/></div></figure><p>Included with the latest round of features is an exclusive font based on the film “Dhurandhar The Revenge,” which was recently released worldwide.</p><p> </p>
These 9 Shoptalk Conversations Are Shaping Commerce’s Future
Three frenetic days at Shoptalk revealed tons of anxieties about the future of commerce—from uncertainty around what it will look like, big questions at companies like Home Depot and Stratacache, and big plays from powerhouses like Google and Meta.
Ticker: Versant Looking to Acquire Vox’s Podcast Division, According to Report
Rahel Solomon departs CNN, and Scott MacFarlane has a new home.
State Street CMO John Brockelman’s Unconventional Playbook for Financial Marketing Success
The man behind “Fearless Girl” shares how finance can inspire creativity.
What to Look for When Buying Vinyl Windows: A No-Nonsense Buyer’s Guide
Buying new windows should be straightforward. In reality, the process is full of technical jargon, competing products, and salespeople who make everything sound equally important. This guide cuts through all of that and focuses on what actually matters when you’re shopping for vinyl windows — so you walk into the process informed and walk out with a product you’ll be happy with for decades.Frame Construction: The Foundation of EverythingThe frame is the most important part of a vinyl
Bob Schmetterer, Former Chairman and CEO of the Company That Became Havas Worldwide, Dies
Bob Schmetterer, the former chairman and chief executive officer of Euro RSCG and a founding partner of Messner Vetere Berger Carey Schmetterer (MVBCS), has died at 82. Tributes are pouring […]
Angela Zepeda, X’s Onetime Marketing Chief, Out Amid Restructure
The social platform is reshuffling its ranks ahead of a planned $1 trillion SpaceX IPO.
Savannah Guthrie Returns to Today on April 6
Acknowledging how difficult the return will be, Guthrie says, 'I don’t know if I’ll belong anymore, but I would like to try.'
Ads of the Week: 8 Campaigns That Caught Our Eye, From Aerie to Cheetos
This week's notable ads came from brands including Aerie, KFC, Peroni, and more.
Katrina Kaif Finally Gave In To Instagram After Resisting It For Several Years
Katrina's conflict with this decision began way back in 2015, when I asked her why she avoids social media like the plague.
How Annoying Are You On Social Media?
Everyone's a little bit annoying?
“This Is America”: People Are Heartbroken After Sterling K. Brown Shared The Bleak Reason Why He Keeps His Sons Very Visible On Social Media
“This made me realize how ignorant I really am.”
Is The Internet Ruining Travel?
Thanks to technology, it's easier to travel than ever before — but all of that information comes at a price.