ChatGPT and Generative AI for Social Media Marketing: Reality, Hype, What's Next, and How to Prepare

Many social media marketers are already experimenting with generative AI tools. However, these tools aren't the solution for ...

Social media posts land Independence man back behind bars after illegal gun purchase

An Independence man plead guilty in federal court for illegally buying a firearm through a straw purchaser just one month ...

Blue Jays’ Anthony Bass apologizes for sharing anti-LGBTQ+ social media post

Blue Jays reliever Anthony Bass issued an apology for sharing a social media post that had anti-LGBTQ+ sentiments.

The speech police are coming for social media

Though things have calmed down a little since Mr Trump left office and covid-19 died down (along with its associated wave of ...

When a Running Coach Becomes a Social Media Influencer

Every day is nonstop for Athena Manolakos, the running social media star and face of the Run4PRs Instagram account. On ...

From home cook to ‘Next Level Chef’: social media influencer Omi Hopper’s love of cooking changed her world

The success of “Cooking Con Omi” has propelled Omi Hopper and her Puerto Rican dishes to FOX’s reality TV cooking competition ...

Social Media Age Requirements Are Anti-Free Speech

Age verification requirements endanger the ability of Americans to operate anonymously online, as the laws require the ...

Vatican chastises bishops, pastors for divisive social media posts: 'Digital tribalism'

The Vatican is speaking out against "digital tribalism" on social media and requesting Church leaders think carefully before ...

The 2024 social media race has started

The 2024 presidential campaign may barely have started, but we’re already getting a preview of just how online, free-wheeling ...

Russian Wagner Group is using American social media platforms like Facebook and Twitter to recruit new members around the world, according to new report

The Wagner Group has turned to Facebook and Twitter in search of new recruits, Politico reported. The paramilitary ...

19 Big Errors For Companies To Avoid In Their Social Media Management

Posting branded content daily might seem fairly simple, but there is a lot more involved in developing a strong social media ...

Moose on the loose in Boise prompts concerns, social media posts

Fish and Game officials noted that moose can be dangerous and urged the public to keep a safe distance from the animal. The ...

How Sephora Is Partnering With Creators for Brand Impact

<div>Brands are increasingly looking to leverage partnerships with content creators to make an impact--but one that's significant and lasting, rather than one-off sponsored posts. Content creator Pierrah Hilaire and Brent Mitchell, vp of social media and influencers at Sephora, joined Danisha Lomax, Digitas' head of client inclusivity and impact, during Adweek's Social Media Week to...</div>

Getting Started With Astronomy For Hobbyists

No matter whether you’re someone who enjoys grabbing a pair of Binoculars in the UK and heading out to a dark spot to gaze up at the stars, or whether you’re someone who takes stargazing seriously and has invested in a powerful telescope, astronomy is a wonderfully rewarding hobby or pastime for people of all ages and abilities. In fact, even as an amateur stargazer, you can make contributions to the world of astronomy that are genuinely useful and significant, something not often possible among

Creator Longevity: 4 Tips for Building a Lasting Content Career

In Antler’s 2023 Creator Economy report, 24 percent of creators surveyed highlighted longevity as a major concern — and for good reason. Even though it’s common to come across creators who are making enough income to go full-time, it’s just as common for creators to fade into oblivion.YouTuber Matt Koval puts the average creator career span at five to seven years (and that’s for the really persistent ones). And it doesn’t help that it takes an average of 18.4 months for a content entrepreneur to

The Complete Guide to Real Estate SEO

Think about the last time you were considering buying something. Your journey probably started in the same place as everyone else: a quick Google search. Buying a house is no different. The National Association of REALTORS reported that 97% of buyers used the internet at least once during their search, with about half ending up buying a home they found online. Just having a website is part of the game for realtors these days. If you’re in a competitive market, just having a website might not

The Ultimate Guide to Hiring a PR Agency in 2023

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "

How to Use XLookup in Excel

Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. Several well-known functions exist to help you look up specific matches within a dataset, like VLookup. But functions like VLookup had certain limitations, so Microsoft recently introduced the XLookup function to Excel. It provides a more robust method for finding specific values in a data set. Knowing how to use it effectively can dr

WordPress SEO: The Ultimate Guide

Imagine you own a delicious bookstore cafe in Boston. If someone searches "bookstore cafe near [insert a neighborhood in Boston]" on Google, you want your WordPress website to pop up at the top of the search results, right? You can ensure your company does so by implementing the most effective WordPress SEO strategies.  Having your website appear at the top of a search engine results page (SERP) is something you can achieve if you spend some time optimizing your site. By investing in WordPres

Social Media Analytics: The Ultimate Guide

With over 4.5 billion social media users across the globe, it's no wonder businesses need to be active on social media to connect with their audience. However, simply existing on social media isn't enough; marketers need to use social media analytics to ensure they post content with the highest ROI.   Social media analytics and reporting give your business the best chance to produce engaging content that positively impacts your bottom line consistently. Social media