Social Media News
24 generative engine optimization statistics marketing leaders should know
I never thought I‘d see the day when "Googling" something and sifting through links would become passé. But, like many marketers over the last year, I’m seeing a massive shift in how people find brands, products, and answers online. More and more consumers are getting their answers directly from AI platforms like ChatGPT, and marketers are leveraging generative engine optimization (GEO) tactics to boost brand awareness and get cited by AI answer engines. Not sure if GEO is worth all the hype? N
What Does The US Military Check Service Members’ Social Media Accounts For?
Social media has become a routine part of daily life for most Americans, but for military service members, posting online carries unique risks and responsibilities. The Department of Defense actively monitors social media activity, and what service members share can have serious consequences for their careers, security clearances, and unit safety.This article reviews how the military’s interest in social media goes beyond simple curiosity. Commanders and security personnel review posts to
Does Social Media Glamorize Drugs and Alcohol?
Social media platforms have fundamentally changed how we communicate, connect, and consume content. They’ve also transformed the way substance use is portrayed and perceived, particularly among younger audiences. The short answer is yes: social media does glamorize drugs and alcohol, often in subtle but powerful ways that can influence attitudes, normalize risky behaviors, and shape how people view substance use.This article reviews how this glamorization happens through carefully curated
Do Mental Health Retreats Allow Social Media Access?
The question of whether mental health retreats allow social media access does not have a universal answer. Different facilities approach digital connectivity in varying ways, reflecting their treatment philosophies and therapeutic goals. Most mental health retreats limit or completely restrict social media use during the initial phases of treatment, though specific policies can range from total digital detox to supervised access at designated times.The reasoning behind these restrictions goes be
Is Doom Scrolling Linked To Mental Illness?
The short answer is yes. Research increasingly shows that doom scrolling, the habit of continuously consuming negative news and distressing content online, is strongly associated with heightened anxiety, depression, and other mental health challenges. While this behavior doesn’t directly cause mental illness in the clinical sense, it acts as both a trigger and amplifier for existing vulnerabilities. The relationship works both ways: people experiencing anxiety or depression may turn t
What Are TikTok’s Effects on Teens’ Mental Health?
TikTok has transformed how teenagers connect, create, and consume content. With over 150 million users in the United States alone, including a substantial teen demographic, the platform’s influence on young people’s daily lives cannot be overstated. Parents, educators, and mental health professionals increasingly ask the same question: What are TikTok’s effects on teens’ mental health? The answer is complex. Research reveals both concerning patterns and surprising be
Lerma Names Its First Chief Strategy Officer as It Builds Out Leadership Team
Dallas-based agency Lerma has appointed Omar Quiñones as its first chief strategy officer, the final piece of a leadership hiring spree that signals an ambitious move away from the agency’s […]
Why American Eagle Rebuilt Its Creator Program to Find Gen Z Shoppers
More than 900 creators signed up within 11 days.
Inside the NBA’s Strategy for Big Brand Plays During All-Star Weekend
The NBA's svp of marketing partnerships reveals how brands such as Google, DoorDash, and Amex are showing up at All-Star.
Streaming Ratings, Week of Jan. 12: His & Hers Lands at the Top of the Chart
The top five titles had over a billion viewing minutes.
The Digital Word-of-Mouth: Why Your Next Landlord Might Be in Your Social Media Feed
Searching for a place to live used to be a very physical, linear process. You bought the Sunday paper, circled a few classifieds in red ink, and spent the afternoon driving around looking for “For Rent” signs staked in front yards. If you were really serious, you would walk into a property management office and ask for a printed list.That era is effectively dead. While listing sites like Zillow and Apartments.com still dominate the initial search volume, there is a massive shift happening in how
What is an attribution window in marketing? What marketers need to know
An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can be credited for a conversion. Window length directly affects how conversions are counted, how channels perform, and how budget decisions are made. Platforms use different defaults, and these differences often create mismatches in data across tools. Marketers use HubSpot attribution reporting to compare model outcomes with consistent lookback periods and align
5 Questions For…Reporters in Arizona Covering Nancy Guthrie’s Disappearance
CNN’s Ed Lavandera and NewsNation’s Brian Entin share their perspective on a story directly affecting one of their own.
Dentsu Overhauls Leadership, Names Takeshi Sano CEO
The company installs its Japan chief to revive its struggling overseas business
Old Spice Updates ‘Mom Song’ With a Modern Motherhood Twist
Old Spice reboots its classic 'Man Song' ad with a modern twist.
MLS Unites 30 Teams Around ‘Fun,’ Not Rivalries, as World Cup Looms
MLS brings 30 clubs under a unified message to capitalize on World Cup momentum.
FanDuel Taps Ari Avishay From Paramount+ as Marketing Leader
He also brings experience from Hulu and Lyft.
Apple Turns Bad Bunny’s Super Bowl Performance into a Global ‘Shot on iPhone’ Party
Apple Music captured Bad Bunny’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world.
Ads of the Week: 6 Campaigns That Caught Our Eye, From McDonald’s to DoorDash
This week's standout campaigns celebrate Valentine's Day with a more modern view of relationships
Ask HN: Do freelancers manually scan social media for leads?
I’ve noticed many freelancers and small agencies manually search X, LinkedIn, Reddit, etc. to find people publicly posting that they need a developer, designer, or marketer.
It feels inefficient and noisy.
I’m exploring building a tool that automatically surfaces live hiring posts across social platforms, extracts publicly available contact information (when available), and drafts a personalized outreach email.
Before building further, I’m trying to understand:
Do you currently search social med