EXCLUSIVE: FTC Probe Expands to IAS Over Alleged Ad Boycotts, Lawsuit Reveals
Disinformation research group says the FTC ordered it and IAS to hand over business records.
Social Media News
Beyond the Spot: How Today’s Brands Can Win the Super Bowl
The brands that win on Super Bowl Sunday are the ones that understand how to show up around the game, and are designing quieter campaigns for the right people, in the right places, at the right time.
Streaming Ratings, Week of Jan. 5: Stranger Things and Landman Still Lead
Four titles had over a billion viewing minutes
Adaptive marketing: Proven strategies for growing companies
The best marketing isn't chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and real-time data. Changing with the trends gives brands a competitive edge, if marketing teams handle it correctly. Many traditional marketing tactics (like brochures, billboards, and magazine ads) aren't adaptable. Digital marketing can always be tweaked and improved based on performance. Tools like Marketing Hub use data-driven segments to help create adap
Week of Jan. 26 Cable News Ratings: Networks Record Double-Digit Primetime Gains
Fox News remained the most-watched cable news network during primetime and total day.
NBC Celebrates 100 Years With Super Bowl Promo
NBC honors the historic anniversary with Big Game and Olympics promos
Week of Jan. 26 Morning News Ratings: Today Stays in First
Today and GMA saw week-to-week growth in both measured categories.
Wix Hails New Era of Web Design in Super Bowl Return
Wix has broken its seven-year Super Bowl hiatus to welcome the next frontier of web design.
Week of Jan. 26 Evening News Ratings: World News Tonight and Nightly News Grow
WNT and Nightly News both had over a million viewers in the Adults 25-54 demo.
How YouTube Is Taking Super Bowl Ads Beyond a 30-Second Play
Inside YouTube's strategy to blitz the Big Game with surrounding content.
Life360 Taps Into Parental Anxiety With Dark Humor in Super Bowl Ad
Life360's Super Bowl ad captures the anxieties of modern family life with dark humor.
EXCLUSIVE: 6AM City Is Swapping Reporters for AI in Markets It Can’t Afford
The newsletter publisher, which cut 30% of its staff and shrunk from 30 cities to 19, is using AI to serve its abandoned markets.
Adobe Enterprise CMO Rachel Thornton on Making Marketers 10x More Powerful
How human creativity combined with AI is changing the industry.
How CMOs and CEOs Are Rewriting the Rules of Leadership in the AI Era
Recorded live at Marketing Vanguard’s Davos convening, these conversations reveal how agentic AI, brand stewardship, and executive alignment are reshaping the C-suite.
Novo Nordisk’s Super Bowl Pitch: Don’t Feel Bad About Taking Wegovy
For its first-ever Super Bowl ad, Novo Nordisk wants people to know that Wegovy is now available as a pill.
The Backstreet Boys Want It T-Mobile’s Way in This Super Bowl 60 Ad
The Backstreet Boys bring powerful pink fits and nostalgia in spades to T-Mobile's big Super Bowl LX commercial.
The NFL’s Newest Teammate is Gaming Marketing Company Livewire
The National Football League has teamed up with Livewire, a global gaming marketing company, to produce NFL Race to the End Zone powered by Verizon, a 21-episode docuseries that unites NFL players and celebrity gamers through playful challenges and authentic connection.
Rocket and Redfin’s Super Bowl Spot Aims to Rebuild Fraying Neighborly Trust
The Big Game spot follows two families navigating upheaval, distance, and connection
The 26 Best Super Bowl Ads of the Past 26 Years
ADWEEK rounds up the 26 best Super Bowl ads of the past 26 years.
Why my "metric-free" social network failed and became a toxic void
I recently saw a viral video listing "startup ideas that don't exist," and one was a social media platform without metrics (no likes, no followers, no counts) to fix social anxiety.I’ve actually built this before. I had the same hypothesis: if we remove the dopamine-chasing metrics, people will engage in pure, meaningful conversation.I was wrong. Here is what happened:The 4chan Effect: Without the "social guardrails" that metrics provide (even if they are toxic), people