Social Media News
Adaptive marketing: Proven strategies for growing companies
The best marketing isn't chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and real-time data. Changing with the trends gives brands a competitive edge, if marketing teams handle it correctly. Many traditional marketing tactics (like brochures, billboards, and magazine ads) aren't adaptable. Digital marketing can always be tweaked and improved based on performance. Tools like Marketing Hub use data-driven segments to help create adap
How YouTube Is Taking Super Bowl Ads Beyond a 30-Second Play
Inside YouTube's strategy to blitz the Big Game with surrounding content.
Life360 Taps Into Parental Anxiety With Dark Humor in Super Bowl Ad
Life360's Super Bowl ad captures the anxieties of modern family life with dark humor.
EXCLUSIVE: 6AM City Is Swapping Reporters for AI in Markets It Can’t Afford
The newsletter publisher, which cut 30% of its staff and shrunk from 30 cities to 19, is using AI to serve its abandoned markets.
Adobe Enterprise CMO Rachel Thornton on Making Marketers 10x More Powerful
How human creativity combined with AI is changing the industry.
How CMOs and CEOs Are Rewriting the Rules of Leadership in the AI Era
Recorded live at Marketing Vanguard’s Davos convening, these conversations reveal how agentic AI, brand stewardship, and executive alignment are reshaping the C-suite.
Novo Nordisk’s Super Bowl Pitch: Don’t Feel Bad About Taking Wegovy
For its first-ever Super Bowl ad, Novo Nordisk wants people to know that Wegovy is now available as a pill.
The Backstreet Boys Want It T-Mobile’s Way in This Super Bowl 60 Ad
The Backstreet Boys bring powerful pink fits and nostalgia in spades to T-Mobile's big Super Bowl LX commercial.
The NFL’s Newest Teammate is Gaming Marketing Company Livewire
The National Football League has teamed up with Livewire, a global gaming marketing company, to produce NFL Race to the End Zone powered by Verizon, a 21-episode docuseries that unites NFL players and celebrity gamers through playful challenges and authentic connection.
Rocket and Redfin’s Super Bowl Spot Aims to Rebuild Fraying Neighborly Trust
The Big Game spot follows two families navigating upheaval, distance, and connection
The 26 Best Super Bowl Ads of the Past 26 Years
ADWEEK rounds up the 26 best Super Bowl ads of the past 26 years.
Why my "metric-free" social network failed and became a toxic void
I recently saw a viral video listing "startup ideas that don't exist," and one was a social media platform without metrics (no likes, no followers, no counts) to fix social anxiety.I’ve actually built this before. I had the same hypothesis: if we remove the dopamine-chasing metrics, people will engage in pure, meaningful conversation.I was wrong. Here is what happened:The 4chan Effect: Without the "social guardrails" that metrics provide (even if they are toxic), people
The Null Pointer Crisis: Running God-Mode Software on Legacy Hardware
We spend a lot of time discussing AI Alignment—how to ensure the machine’s values match ours. But I’d like to open a thread on a parallel issue that seems to be causing a "Kernel Panic" in the current generation (specifically Gen Z and Alpha): The Human Alignment Problem.I approach this not as a psychologist, but from a systems engineering perspective. If we look at the rising rates of anxiety, burnout, and suicide not as "illnesses" but as System Errors, a terrifying archite
X Tests Collaborative AI-Powered Community Notes
<p>AI will compose a note, then humans will be able to refine it.</p>
Reddit Posts Strong Q4 and Full Year Results
<p>Reddit continues to enhance its market appeal.</p>
Amazon’s Ad Revenue Grew 22% Over the Past Year, but Capex Spending Balloons
AWS saw its fastest growth in 13 quarters.
USA Today Ad Meter Returns—ADWEEK Will Reveal the Winner Early
ADWEEK is once again partnering with the USA Today Ad Meter, which is entering its 38th year. We’ll reveal early Monday which ad from Super Bowl 60 resonated the most with audiences.
EXCLUSIVE: Scope3 Cuts Engineering and Sales Staff in Second Round of Layoffs in 5 Months
The adtech startup confirmed it reduced headcount last week as it pursues a new strategic direction focused on agentic media trading.
AI Rivalry Heats Up Ahead of Super Bowl As OpenAI Slams Anthropic’s ‘Deceptive’ Ad
Sam Altman's comments come as the two rivals prepare for a Big Game face-off on Sunday.
Threads Looks to Tap Into Super Bowl Engagement
<p>Sports is the most discussed topic on X, which makes it a key focus for Threads as well.</p>