How AB InBev Won 183 Cannes Lions in Five Years
Global CMO Marcel Marcondes opened the festival with a BTS look at the brewer's decade-long marketing transformation.
Social Media News
Cannes Billboard Wars: Adtech Platforms Duke It Out On the Croisette
Some adtech platforms are taking shots at their rivals in splashy billboards at Cannes this year.
NBCU Looks to Rock Brand Partnerships With New Unified Creative Offering
Rock Studios creates a more seamless route to creative partnerships and brand integrations across NBCUniversal's portfolio.
Black Publishers Knew the Ad Commitments Wouldn’t Hold. So What?
Since brands began to pull back their commitment to diversity ads in 2023, publishers throughout the BOMESI network have not been surprised. Many have rebuilt their business models with the knowledge that these ad dollars allocated post-2020 were not going to be there.
Susan Credle Isn’t Worried About the Future of Creativity
Susan Credle, this year's Cannes Lion of St. Mark winner, addresses industry upheaval and why big ideas are due a comeback.
EXCLUSIVE: Walmart Pulls Sam’s Club Deeper Into Its Ad Business
Chief growth officer Seth Dallaire outlines the the big-box retailer’s growth plan.
Amazon Pushes Conversational AI Ads Onto the Open Internet
Amazon is releasing its AI-powered Sponsored Prompts ads across the open web.
Embracing The Spirit of Cannes Without Actually Being There
The real value of Cannes lies far beyond the Croisette
Indie Agency Dept Takes Aim at Holdco AI Stacks With Open Orchestration Layer
The indie agency is taking on the holdcos with an AI assistant that follows users across workflows and automates execution.
LinkedIn lets users set core brand rules
<p>Colors, fonts and even brand voice can all be created using the platform’s brand kit, which will then use these selections for artificial intelligence-generated content.</p>
Snapchat launches ‘House of the Dragon’ AR ad in New York City
<p>The interactive large-format experience in Times Square allows people to project themselves onto billboards while inserting themselves into fictional scenes.</p>
YouTube updates mobile UI and channel membership pricing
<p>Like, dislike, share and ask icons got a new format and channel managers will be able to factor in foreign exchange rates when setting membership prices.</p>
Snapchat launches AI-powered ad creation tools
<p>Updated features include a chatbot-guided set-up and Snap Creator Network, which is designed to help advertisers find the right creator partners. </p>
Google adds AI bot to Ad Manager
<p>The in-stream assistant provides personalized answers to campaign-related questions and is powered by Gemini’s artificial intelligence model.</p>
Show HN: Convert your landing pages to powerful visuals for social media
launchreel.devBeing a solo founder focused on building products, content creation to evangelize was not easy. Making videos meant taking screen captures, writing captions, converting text to voice overs and assembling them into frames took hours. This being a repetitive exercise, it was becoming a bottleneck.So I built launchreel.How it works:you paste a URL (up to 3, plus up to 6 images/videos). It applies vision apis to extract visual references, text and LLM weaves a story. It writes ca
Show HN: Timestamp and provenance records for AI-assisted creative work
hey guys, I have been chronically online for quite a couple of months now, and honestly, a lot of content that keeps on going viral happens to be AI-assisted. This became more prominent when Seedance 2.0 came. AI work from Seedance 2.0 models are especially really good, that it is so hard to know if they were done by AI or a Hollywood-level production studio, they are that good! Cat videos, to now world cup anime videos are going viral on social media. Being that these videos are just all AI, a
Instagram Users Under 18 Will Soon Be Blocked From Seeing Posts Promoting Certain Cosmetic Surgery And Diet Products
A spokesperson for Instagram said that it's about reducing the pressure that people can sometimes feel using social media.
Here Is Exactly What's Going Down Between UMG And TikTok, And Why It’s Not As Clear-Cut As You Might Think
While UMG has argued that artists deserve more compensation for their music being on TikTok, others have called the record label “greedy” and claimed that the promotional value of the social media app is priceless.
Trump Just Absolutely Lost It On Social Media After People Criticized His Peace Deal With Iran, And Wow
The president returned home and immediately attacked critics of his Iran deal.
Tom Holland And Zendaya Are Once Again Proving To Be The Internet's Most-Loved Couple
Tom Holland has sparked a social media storm after seemingly confirming he and Zendaya are married in a new interview.